Latest episode
|
December 31, 2022
| Season
4
,
,
Bonus
Episode
9

How do you maintain a no-BS style

With

Shiva Manjunath

(

Senior Strategist

at

Speero

)

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...
Audio only:
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Previous episodes:

Episode
(
#
168
)
|
July 3, 2021
| Season
3
,
,
Bonus
Episode
12

Using text messages to improve conversions and retention

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.

Listen or Watch ►
Listen
to "
Using text messages to improve conversions and retention
"
Episode
(
#
167
)
|
June 21, 2021
| Season
3
,
,
Bonus
Episode
11

Bayesian expected loss: Telling a complete story with data

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn about the challenges with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.

Listen or Watch ►
Listen
to "
Bayesian expected loss: Telling a complete story with data
"
Episode
(
#
166
)
|
June 16, 2021
| Season
3
,
,
Bonus
Episode
10

Experience as UX designer in a very data driven company (Booking.com)

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.

Listen or Watch ►
Listen
to "
Experience as UX designer in a very data driven company (Booking.com)
"
Episode
(
#
165
)
|
May 17, 2021
| Season
3
,
,
Bonus
Episode
9

CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.

Listen or Watch ►
Listen
to "
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
"
Episode
(
#
164
)
|
May 10, 2021
| Season
3
,
,
Bonus
Episode
8

Top 10 reasons your A/B tests fail the Quality Assurance phase

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live

Listen or Watch ►
Listen
to "
Top 10 reasons your A/B tests fail the Quality Assurance phase
"
Episode
(
#
163
)
|
May 3, 2021
| Season
3
,
,
Bonus
Episode
7

Remote growth hacking from Nigeria

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.

Listen or Watch ►
Listen
to "
Remote growth hacking from Nigeria
"
Episode
(
#
162
)
|
April 26, 2021
| Season
3
,
,
Bonus
Episode
6

Browsers, cookies & server-side testing with SiteSpect

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing

Listen or Watch ►
Listen
to "
Browsers, cookies & server-side testing with SiteSpect
"
Episode
(
#
161
)
|
April 20, 2021
| Season
3
,
,
Bonus
Episode
5

Optimizing the user experience for an art shop/marketplace

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters

Listen or Watch ►
Listen
to "
Optimizing the user experience for an art shop/marketplace
"
Episode
(
#
160
)
|
February 15, 2021
| Season
3
,
,
Bonus
Episode
4

Smashing bias myths (plus, why "600+ psychological principles for driving behavior is total BS)"

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think.

Listen or Watch ►
Listen
to "
Smashing bias myths (plus, why "600+ psychological principles for driving behavior is total BS)"
"
Episode
(
#
159
)
|
January 28, 2021
| Season
3
,
,
Bonus
Episode
3

Why humanizing data, especially in times of less human contact, is so important

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how EEG data can give you behavioral insights and why it's important to humanize your data.

Listen or Watch ►
Listen
to "
Why humanizing data, especially in times of less human contact, is so important
"

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