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Together with the author we’ll explore what makes this book different from the books and content you already know from Cialdini, BJ Fogg and Kahneman.
We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving.
Listen or Watch ►Working with clients on CRO projects? Learn about the main pitfalls for CRO agencies and how to prevent these.
Listen or Watch ►You can improve digital customer experiences, but how do you improve yourself? Abi & Craig show how to keep learning & developing as a CRO professional.
Listen or Watch ►Learn about how you can still continue running online experiments without relying on browsers to accept cookies (since they do so less and less).
Listen or Watch ►Learn the 6 soft skills you need to have or develop as a CRO specialist: listen, communicate, organize, be flexible and curious and have integrity.
Listen or Watch ►Learn how you can (and why you should!) be using experimentation to manage risk and how to create a risk profile for your own or your clients business.
Listen or Watch ►Learn what makes server-side testing different from client-side testing, if can you use both simultaneously and what the common mistakes are you need to avoid.
Listen or Watch ►Learn how to become great at copywriting for conversion from one of the leading experts on the topic.
Listen or Watch ►Leer over de kunst van nudgen ofwel "Soft Persuasion" en waarom het beter is om gedrag te katalyseren dan mensen actief proberen te overtuigen.
Listen or Watch ►Why you will benefit enormously when you make creativity a priority in your CRO process and how to level up your CRO user research.
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