Latest episode
|
September 27, 2021
| Season
3
,
,
Bonus
Episode
18

Experimentation values & culture at scale: Linkedin

With

Alexander Ivaniuk

(

Senior Staff Software Engineer

at

LinkedIn

)

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale
Audio only:
View episode shownotes ✎

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Previous episodes:

Episode
(
#
171
)
|
September 20, 2021
| Season
3
,
,
Bonus
Episode
15

Supercharging the customer journey with analytics data

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels

Listen or Watch ►
Listen
to "
Supercharging the customer journey with analytics data
"
Episode
(
#
171
)
|
September 14, 2021
| Season
3
,
,
Bonus
Episode
14

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.

Listen or Watch ►
Listen
to "
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
"
Episode
(
#
170
)
|
July 8, 2021
| Season
3
,
,
Bonus
Episode

Where to start when the company needs CRO, but doesn't know they do.

Recorded during
E-show Barcelona
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

In this bonus episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research.

Listen or Watch ►
Listen
to "
Where to start when the company needs CRO, but doesn't know they do.
"
Episode
(
#
169
)
|
July 5, 2021
| Season
3
,
,
Bonus
Episode
13

Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?

Listen or Watch ►
Listen
to "
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?
"
Episode
(
#
168
)
|
July 3, 2021
| Season
3
,
,
Bonus
Episode
12

Using text messages to improve conversions and retention

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.

Listen or Watch ►
Listen
to "
Using text messages to improve conversions and retention
"
Episode
(
#
167
)
|
June 21, 2021
| Season
3
,
,
Bonus
Episode
11

Bayesian expected loss: Telling a complete story with data

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn about the challenges with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.

Listen or Watch ►
Listen
to "
Bayesian expected loss: Telling a complete story with data
"
Episode
(
#
166
)
|
June 16, 2021
| Season
3
,
,
Bonus
Episode
10

Experience as UX designer in a very data driven company (Booking.com)

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.

Listen or Watch ►
Listen
to "
Experience as UX designer in a very data driven company (Booking.com)
"
Episode
(
#
165
)
|
May 17, 2021
| Season
3
,
,
Bonus
Episode
9

CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.

Listen or Watch ►
Listen
to "
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going
"
Episode
(
#
164
)
|
May 10, 2021
| Season
3
,
,
Bonus
Episode
8

Top 10 reasons your A/B tests fail the Quality Assurance phase

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live

Listen or Watch ►
Listen
to "
Top 10 reasons your A/B tests fail the Quality Assurance phase
"
Episode
(
#
163
)
|
May 3, 2021
| Season
3
,
,
Bonus
Episode
7

Remote growth hacking from Nigeria

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.

Listen or Watch ►
Listen
to "
Remote growth hacking from Nigeria
"

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