Latest episode
|
May 10, 2021
| Season
3
,
,
Bonus
Episode
8

Top 10 reasons your A/B tests fail the Quality Assurance phase

With

Abi Hough

(

CRO, User Research, Heuristic Analysis & QA

at

UU3 Ltd

)

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live
Audio only:
View episode shownotes ✎

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Previous episodes:

Episode
(
#
163
)
|
May 3, 2021
| Season
3
,
,
Bonus
Episode
7

Remote growth hacking from Nigeria

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.

Listen or Watch ►
Listen
to "
Remote growth hacking from Nigeria
"
Episode
(
#
162
)
|
April 26, 2021
| Season
3
,
,
Bonus
Episode
6

Browsers, cookies & server-side testing with SiteSpect

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing

Listen or Watch ►
Listen
to "
Browsers, cookies & server-side testing with SiteSpect
"
Episode
(
#
161
)
|
April 20, 2021
| Season
3
,
,
Bonus
Episode
5

Optimizing the user experience for an art shop/marketplace

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters

Listen or Watch ►
Listen
to "
Optimizing the user experience for an art shop/marketplace
"
Episode
(
#
160
)
|
February 15, 2021
| Season
3
,
,
Bonus
Episode
4

Smashing bias myths (plus, why "600+ psychological principles for driving behavior is total BS)"

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think.

Listen or Watch ►
Listen
to "
Smashing bias myths (plus, why "600+ psychological principles for driving behavior is total BS)"
"
Episode
(
#
159
)
|
January 28, 2021
| Season
3
,
,
Bonus
Episode
3

Why humanizing data, especially in times of less human contact, is so important

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how EEG data can give you behavioral insights and why it's important to humanize your data.

Listen or Watch ►
Listen
to "
Why humanizing data, especially in times of less human contact, is so important
"
Episode
(
#
158
)
|
January 19, 2021
| Season
3
,
,
Bonus
Episode
2

B2B experiments on low traffic & building your own platform

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal.

Listen or Watch ►
Listen
to "
B2B experiments on low traffic & building your own platform
"
Episode
(
#
157
)
|
January 12, 2021
| Season
3
,
,
Bonus
Episode
1

Unleash Your Primal Brain

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash.

Listen or Watch ►
Listen
to "
Unleash Your Primal Brain
"
Episode
(
#
156
)
|
December 29, 2020
| Season
2
,
,
Bonus
Episode
49

Confession time: Sequential testing and why machines won't replace us any time soon

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

Listen or Watch ►
Listen
to "
Confession time: Sequential testing and why machines won't replace us any time soon
"
Episode
(
#
155
)
|
December 7, 2020
| Season
2
,
,
Bonus
Episode
48

The 2020 State of Conversion Optimization Report

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.

Listen or Watch ►
Listen
to "
The 2020 State of Conversion Optimization Report
"
Episode
(
#
154
)
|
November 24, 2020
| Season
2
,
,
Bonus
Episode

CRO Salaries: Agency vs Client-side vs Freelance

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs.

Listen or Watch ►
Listen
to "
CRO Salaries: Agency vs Client-side vs Freelance
"

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