Latest episode
|
April 26, 2022
| Season
4
,
,
Bonus
Episode

Friction and Momentum in Brazil vs EU vs USA

With

André Vieira

(

Senior Customer Journey Optimization Expert

at

Looptimiza

)

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.
Audio only:
View episode shownotes ✎

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Previous episodes:

Episode
(
#
180
)
|
April 19, 2022
| Season
4
,
,
Bonus
Episode
2

Understanding the "Why"

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors

Listen or Watch ►
Listen
to "
Understanding the "Why"
"
Episode
(
#
179
)
|
April 15, 2022
| Season
4
,
,
Bonus
Episode
1

How you can practically optimize your forms

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Listen or Watch ►
Listen
to "
How you can practically optimize your forms
"
Episode
(
#
176
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

Chatbots & retention campaigns

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

Listen or Watch ►
Listen
to "
Chatbots & retention campaigns
"
Episode
(
#
175
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

CRO and SEO are dead

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are both very much dead. Long live CRO and SEO?

Listen or Watch ►
Listen
to "
CRO and SEO are dead
"
Episode
(
#
177
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

User research: Qual versus Quant

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

Listen or Watch ►
Listen
to "
User research: Qual versus Quant
"
Episode
(
#
179
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

Optimizing for Customer Lifetime Value

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

Listen or Watch ►
Listen
to "
Optimizing for Customer Lifetime Value
"
Episode
(
#
178
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

CRO Automation & building your (de)centralized CRO team

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

Listen or Watch ►
Listen
to "
CRO Automation & building your (de)centralized CRO team
"
Episode
(
#
175
)
|
December 21, 2021
| Season
3
,
,
Bonus
Episode

Localizing websites for international audiences

Recorded during
E-show Barcelona
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

Listen or Watch ►
Listen
to "
Localizing websites for international audiences
"
Episode
(
#
174
)
|
December 20, 2021
| Season
3
,
,
Bonus
Episode

Selling your CRO agency

Recorded during
E-show Barcelona
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

Listen or Watch ►
Listen
to "
Selling your CRO agency
"
Episode
(
#
173
)
|
November 22, 2021
| Season
3
,
,
Bonus
Episode
17

Visitor and customer survey insights for high-impact CRO

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

CRO Expert Rich Page chats with Sinbar Dube and shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

Listen or Watch ►
Listen
to "
Visitor and customer survey insights for high-impact CRO
"

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