Previous episodes:

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Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

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For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

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Together with Rishi we explore how you should craft your PDP copy to convert more first-time e-commerce buyers

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Together with Juliana we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing.

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Together with Colin and Manuel we discussed what separates the GOOD from GREAT experimentation programs.

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We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

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Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors

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I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

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Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

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Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?