Latest episode
(
#
154
)
|
November 24, 2020
| Season
2
,
,
Bonus
Episode

CRO Salaries: Agency vs Client-side vs Freelance

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs.
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Previous episodes:

Episode
(
#
153
)
|
November 23, 2020
| Season
2
,
,
Bonus
Episode
47

Experimentation at ecommerce SaaS company Shopify

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

Listen or Watch ►
Listen
to "
Experimentation at ecommerce SaaS company Shopify
"
Episode
(
#
152
)
|
November 16, 2020
| Season
2
,
,
Bonus
Episode
46

How to run copy experiments & why you should differentiate

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments.

Listen or Watch ►
Listen
to "
How to run copy experiments & why you should differentiate
"
Episode
(
#
151
)
|
November 9, 2020
| Season
2
,
,
Bonus
Episode
45

How to embed experimentation into Agile product development

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how to embed an experimentation program into your existing Agile product development process.

Listen or Watch ►
Listen
to "
How to embed experimentation into Agile product development
"
Episode
(
#
150
)
|
November 2, 2020
| Season
2
,
,
Bonus
Episode
44

Are you a movie critic? You might be great at CRO!

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO!

Listen or Watch ►
Listen
to "
Are you a movie critic? You might be great at CRO!
"
Episode
(
#
149
)
|
October 26, 2020
| Season
2
,
,
Bonus
Episode
43

Online Influence Book Launch

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Together with the author we’ll explore what makes this book different from the books and content you already know from Cialdini, BJ Fogg and Kahneman.

Listen or Watch ►
Listen
to "
Online Influence Book Launch
"
Episode
(
#
148
)
|
October 19, 2020
| Season
2
,
,
Bonus
Episode
42

Optimizing Consumer-to-Consumer marketplaces

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us.

Listen or Watch ►
Listen
to "
Optimizing Consumer-to-Consumer marketplaces
"
Episode
(
#
147
)
|
October 12, 2020
| Season
2
,
,
Bonus
Episode
41

Switching gears when the pandemic upends your traffic

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving.

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Listen
to "
Switching gears when the pandemic upends your traffic
"
Episode
(
#
145
)
|
October 5, 2020
| Season
2
,
,
Bonus
Episode
40

Main pitfalls for CRO Agencies working with clients

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Working with clients on CRO projects? Learn about the main pitfalls for CRO agencies and how to prevent these.

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Listen
to "
Main pitfalls for CRO Agencies working with clients
"
Episode
(
#
144
)
|
September 29, 2020
| Season
2
,
,
Bonus
Episode

How to become a better CRO professional

Recorded during
Digital Elite Day
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

You can improve digital customer experiences, but how do you improve yourself? Abi & Craig show how to keep learning & developing as a CRO professional.

Listen or Watch ►
Listen
to "
How to become a better CRO professional
"
Episode
(
#
143
)
|
September 28, 2020
| Season
2
,
,
Bonus
Episode
39

CRO in a post-cookie world

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Learn about how you can still continue running online experiments without relying on browsers to accept cookies (since they do so less and less).

Listen or Watch ►
Listen
to "
CRO in a post-cookie world
"

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