Previous episodes:

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We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

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In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments.

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We learn how to embed an experimentation program into your existing Agile product development process.

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We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO!

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Together with the author we’ll explore what makes this book different from the books and content you already know from Cialdini, BJ Fogg and Kahneman.

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We learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us.

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We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving.

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Working with clients on CRO projects? Learn about the main pitfalls for CRO agencies and how to prevent these.

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You can improve digital customer experiences, but how do you improve yourself? Abi & Craig show how to keep learning & developing as a CRO professional.

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Learn about how you can still continue running online experiments without relying on browsers to accept cookies (since they do so less and less).