Latest episode
(
#
160
)
|
February 15, 2021
| Season
3
,
,
Bonus
Episode
3

600+ psychological principles for driving behavior? Not even close...

With

Brian Cugelman

(

Lecturer, Senior Behavioral Scientist

at

AlterSpark

)

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think.
Audio only:
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Previous episodes:

Episode
(
#
159
)
|
January 28, 2021
| Season
3
,
,
Bonus
Episode
2

Why humanizing data, especially in times of less human contact, is so important

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how EEG data can give you behavioral insights and why it's important to humanize your data.

Listen or Watch ►
Listen
to "
Why humanizing data, especially in times of less human contact, is so important
"
Episode
(
#
158
)
|
January 19, 2021
| Season
3
,
,
Bonus
Episode
2

B2B experiments on low traffic & building your own platform

Recorded during
on
Listen now:
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other platforms

We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal.

Listen or Watch ►
Listen
to "
B2B experiments on low traffic & building your own platform
"
Episode
(
#
157
)
|
January 12, 2021
| Season
3
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,
Bonus
Episode
1

Unleash Your Primal Brain

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on
Listen now:
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other platforms

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash.

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to "
Unleash Your Primal Brain
"
Episode
(
#
156
)
|
December 29, 2020
| Season
2
,
,
Bonus
Episode
49

Confession time: Sequential testing and why machines won't replace us any time soon

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

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Listen
to "
Confession time: Sequential testing and why machines won't replace us any time soon
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Episode
(
#
155
)
|
December 7, 2020
| Season
2
,
,
Bonus
Episode
48

The 2020 State of Conversion Optimization Report

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.

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Listen
to "
The 2020 State of Conversion Optimization Report
"
Episode
(
#
154
)
|
November 24, 2020
| Season
2
,
,
Bonus
Episode

CRO Salaries: Agency vs Client-side vs Freelance

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs.

Listen or Watch ►
Listen
to "
CRO Salaries: Agency vs Client-side vs Freelance
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Episode
(
#
153
)
|
November 23, 2020
| Season
2
,
,
Bonus
Episode
47

Experimentation at ecommerce SaaS company Shopify

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

Listen or Watch ►
Listen
to "
Experimentation at ecommerce SaaS company Shopify
"
Episode
(
#
152
)
|
November 16, 2020
| Season
2
,
,
Bonus
Episode
46

How to run copy experiments & why you should differentiate

Recorded during
on
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Apple podcastsSpotifyGoogle podcast
other platforms

In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments.

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Listen
to "
How to run copy experiments & why you should differentiate
"
Episode
(
#
151
)
|
November 9, 2020
| Season
2
,
,
Bonus
Episode
45

How to embed experimentation into Agile product development

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how to embed an experimentation program into your existing Agile product development process.

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Listen
to "
How to embed experimentation into Agile product development
"
Episode
(
#
150
)
|
November 2, 2020
| Season
2
,
,
Bonus
Episode
44

Are you a movie critic? You might be great at CRO!

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO!

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Listen
to "
Are you a movie critic? You might be great at CRO!
"

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