Join 5000+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it.

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Latest Episode

Smashing bias myths (plus, why "600+ psychological principles for driving behavior is total BS)"

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think.

With

Brian Cugelman

(

Lecturer, Senior Behavioral Scientist

at

AlterSpark

)

February 15, 2021
| Season
3
,
,
Bonus
Episode
4
Audio only:

Learn something new each episode

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between.

Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game.

As a relative newbee in the CRO field, the podcast is educational, inspiring and sharpens my vision of my daily work. Thanks for that and I look forward to what is to come!

Listener
Mark Nuiver
,
CRO/UX specialist at Yonego B.V.
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Your podcast host

Guido X Jansen

As a cognitive psychologist and award-winning CRO specialist, Guido has worked with global e-commerce companies such as eBay, Heineken, Sara Lee, ING, Randstad, Sanoma and Jacobs Douwe Egberts to turn their data and insights into continuous business growth.
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CRO Podcast host Guido Jansen

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