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Latest Episode

Optimizing for Customer Lifetime Value

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?


Tim Stewart


Digital consultant / Owner




Karl Gilis


The 'G' of AGconsult




December 23, 2021
| Season
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Learn something new each episode

Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between.

Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game.

This is probably the best analysis of centralised vs decentralised structures in relation to CRO I've ever seen/heard. There is no one-size-fits-all, both structures have their pros & cons.

Elise Maile
Freelance UX and Conversion Rate Optimisation Consultant
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Your podcast host

Guido X Jansen

As a cognitive psychologist and award-winning CRO specialist, Guido has worked with global e-commerce companies such as eBay, Heineken, Sara Lee, ING, Randstad, Sanoma and Jacobs Douwe Egberts to turn their data and insights into continuous business growth.
CRO Podcast host Guido Jansen

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