Ruben de Boer

Lead CRO manager/consultant with 15+ years experience Winner multiple Experimentation Elite & Experimentation Culture Awards Bestselling instructor with 17,000+ students Public speaker (topics: experimentation maturity & culture, change management, conversion rate optimization, and optimization mindset) As a Lead CRO Manager and consultant with over 15 years of experience in data and optimization, I have the pleasure of working with great people on great websites daily. I am a bestselling instructor on Udemy with 17,000+ students and a public speaker on topics such as experimentation culture, change management, conversion rate optimization, and personal growth. At Online Dialogue, I am the Lead Conversion Manager responsible for leading the Conversion Managers team, developing team skills and quality, setting the team strategy and goals, and business development. I am also a Conversion Manager for various great clients such as Vodafone, eBay, RTL, Swiss Sense, Rabobank, I Amsterdam, fonQ, and DPG. Through my own company, Conversion Ideas, I strive to help people kickstart their careers in Conversion Rate Optimization and Experimentation by providing affordable, high-quality online courses, free tips, and a free book. I also aim to connect with like-minded individuals worldwide and inspire others to use this knowledge for good. My current activities include five Udemy courses (two of which are bestsellers), coaching clients in the US, EU, China, and UK, a newsletter with 1,500+ subscribers, and the publication of my book "Psychology for A/B testing." If you're looking for an experienced CRO manager and consultant to help improve your optimization strategy and culture, or if you're interested in learning more about CRO and experimentation through my online courses and resources, don't hesitate to reach out to me via email at ruben@conversionideas.com or connect with me on LinkedIn and send me a message. I'd be happy to discuss how I can help you achieve your goals.