The best books for CROs

What books do other CRO professionals read to improve themselves? We have them listed here together with listener reviews (when available).

Online Invloed

Zo pas je bewezen gedragspsychologie toe voor betere online resultaten
Language:
Dutch
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De Online Marketing Tornado

Blauwdruk voor een wervelende online business
Language:
Dutch
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Experimentation Works

The surprising power of business experiments
Language:
English
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Trustworthy Online Controlled Experiments

A Practical Guide to A/B Testing
Language:
English
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The Catalyst

How to Change Anyone's Mind
Language:
English
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Data Bedreven Marketing

Language:
Dutch
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Build a Career in Data Science

Language:
English
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CRO profesional. Estrategia y práctica

Language:
Spanish
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Online Influence

How to apply proven behavior science for better online results
Language:
English
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Digital Marketing Pinball

Hoe je in 8 uur een nieuwe online marketing topscore haalt
Language:
Dutch
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Friction

The Untapped Force That Can Be Your Most Powerful Advantage
Language:
English
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Statistical Methods in Online A/B Testing

Statistics for data-driven business decisions and risk management in e-commerce
Language:
English
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Tiny Habbits

The small changes that change everything
Language:
English
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Behave

The Biology of Humans at Our Best and Worst
Language:
English
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Kill Your Conversion Killers with The Dexter Method™

A Pragmatic Approach to Conversion Optimization for E-Commerce
Language:
English
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Webteksten die werken

121 bullshit-vrije en meteen toepasbare tips
Language:
Dutch
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A/B Testing - The Hybrid Statistical Approach

Using Frequentist & Bayesian approach
Language:
English
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CRO. Diseño y Desarrollo de negocios digitales

Language:
Spanish
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Pre-Suasion

A Revolutionary Way to Influence and Persuade
Language:
English
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E-commerce Website Optimization

Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it
Language:
English
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Invisible Influence

The Hidden Forces that Shape Behavior
Language:
English
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Validating Product Ideas

Through Lean User Research
Language:
English
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Contagious

Why Things Catch On
Language:
English
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Sprint

Solve big problems and test new ideas in just five days
Language:
English
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A/ B Testing

The Most Powerful Way to Turn Clicks Into Customers
Language:
English
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Maths and Stats for Web Analytics and Conversion Optimization

Language:
English
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Master the Essentials of Conversion Optimization

Time-tested conversion optimization process that gets you more wins and bigger wins.
Language:
English
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Meer omzet met je webshop

In vier stappen naar een hogere conversie
Language:
Dutch
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Don't make me think Revisited

A common sense approach to web (and mobile) usability
Language:
English
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Remote

Office not required
Language:
English
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You Should Test That

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Language:
English
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Experiment!

Website conversion rate optimization with A/B and multivariate testing
Language:
English
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It's Our Research

Getting Stakeholder Buy-in for User Experience Research Projects
Language:
English
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Landing Page Optimization

The Difinitive Guide to testing and Tuning for COnversions
Language:
English
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Thinking, Fast and Slow

Language:
English
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Predictably Irrational

The Hidden Forces That Shape Our Decisions
Language:
English
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Conversion Optimization

The Art and Science of Converting Prospects to Customers
Language:
English
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Rocket Surgery Made Easy

The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Language:
English
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Unleash Your Primal Brain

Demystifying how we think and why we act
Language:
English
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Influencer

The New Science of Leading Change, Second Edition
Language:
English
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Influence

The Psychology of Persuasion, Revised Edition
Language:
English
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Overtuigingskracht

50 geheimen van de psychologie van het beinvloeden
Language:
Dutch
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Persuasive Technology

Using Computers to Change What We Think and Do
Language:
English
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The Design of Everyday Things

Revised and Expanded Edition
Language:
English
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All books featured here are independently selected by Guido. If you buy something through links on our site, we may earn an affiliate commission.