Kill Your Conversion Killers with The Dexter Method™

A Pragmatic Approach to Conversion Optimization for E-Commerce

No items found.
English
|
Paperback
|
2018
|
250
pages
|
9789995712495
Kill Your Conversion Killers with The Dexter Method™

Available on:

Summary

Kill Your Conversion Killers is your no-frills guide to e-commerce conversion optimization: why it matters, how to approach it, and the start-to-finish steps you can take to grow your revenue. Author Joris Bryon is a longtime optimization specialist who writes warmly and conversationally, making even “dry” topics like Google Analytics easy to understand. From metrics all the way down to microcopy, Bryon distills his years of experience into a manual for continuous revenue growth.

After reading Kill Your Conversion Killers, you’ll be able to:

  • Quickly prioritize tests by calculating potential revenue growth
  • Leverage the psychological drivers that push prospects to buy
  • Create and deploy friction-free design and UX
  • Confidently run meaningful A/B tests
  • Avoid dangerous “best practices” that can tank your revenue
  • Spot potential conversion killers at a glance

Bottom line: Kill Your Conversion Killers is a must-read for every revenue-driven e-commerce marketer.

Kill Your Conversion Killers with The Dexter Method™
Guido also liked this book

Reviews for

Kill Your Conversion Killers with The Dexter Method™

from

Goodreads
No items found.

More CRO-related books

Conversion Optimization
Trustworthy Online Controlled Experiments
Influence
Grip
Meer omzet met je webshop
Digital Marketing Pinball

Get your cup of CROppuccino

Through our mailinglist we periodically inform you when a special episode goes live, when there are professional events you might be interested in or when our partners have an exclusive offer for you. You'll receive an e-mail roughly once a month and you can unsubscribe at any time.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.