Advertise your product or service to our podcasts listeners
Why partner up with the CRO.CAFE podcast?
Your message in front of our growing niche audience of 4000+ global CRO's, Growth Specialists and Digital Marketers. Great brands tune in every week!
After Google and YouTube, podcasts directories are quickly becoming a huge search market with more and more people searching for inspiring and educational content each day.
Included in the business subscription package:
A 30 sec audio promo (about 70-80 words) included in 2 episodes each month. You can either create your own or we can produce it for you and we can change the promo every 3 months. Listen to an example promo below:
Mention of your company in the intro of each regular episode of the podcast*. Listen to an example clip below:
Example podcast intro:
Add your cases/ subjects / guest speakers on top of our list for new episodes, we can work with you to time the release of an episode together with your other marketing efforts;
Host CRO knowledge sessions (online/offline) with your internal team and/or your clients;
Do a series of short columns (recurring piece) on a specific topic for a couple of minutes that we can include in our episodes;
We can do a limited mini-series of episodes on a specific topic;
... let me know your ideas!
The CRO.CAFE Podcast booth at the Digital Analytics Conference 2019
Some stats from our second year (2020)
A side note for the data nerds amongst us: A weird thing with podcasts (especially when your background is in web analytics / CRO) is that you actually have no centralized/complete data on how many people are subscribed.
This is because... 1) ...subscription happens inside all the different podcasts apps(of which there are many) and not centrally and 2) ...it totally depends on the podcast app if you get access to this data at all. For example: Apple podcasts (which accounts for 40% of all episode plays) doesn't show subscriber counts. We can of course make a rough estimation based on the data we do have: From the podcast apps that do share statistics, we have the most episode plays coming from Spotify: they account for 17% of the total episode plays. We also know that we have 826 subscribers on Spotify (Jan 1st, 2021). If we extrapolate this (and assume similar listen-to-subscription rates across podcast apps) we get to a total of (826/ 0.17 =) 4858 subscribers.
* With this we refer to episodes that are published during your sponsorship. Audio files are not changed when sponsorships change so we won't add your promo to episodes published before your sponsorship, but they will also not be removed from the episodes after your sponsorship ends. **The logo’s on our website will only reflect currently active sponsorships.