A/B Testing - The Hybrid Statistical Approach

Using Frequentist & Bayesian approach

English
|
Paperback
|
2018
|
32
pages
|
9781980408291
A/B Testing - The Hybrid Statistical Approach

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Summary

As a marketer, you’ll no doubt have run A/B tests and acted on their results - but how much do you know about how these results are deemed reliable? This publication covers the two main approaches to A/B testing: Frequentist and Bayesian, and explains why at Convertize we think you shouldn’t have to choose.

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