Landing Page Optimization

The Difinitive Guide to testing and Tuning for COnversions

English
|
Paperback
|
2012
|
480
pages
|
9780470610121
Landing Page Optimization

Available on:

Summary

Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.

  • Features fully updated information and case studies on landing page optimization
  • Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
  • Provides a step-by-step implementation plan and advice on getting support and resources

Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Landing Page Optimization
Guido also liked this book

Reviews for

Landing Page Optimization

from

Goodreads

Listen to a podcast episode with the author

More CRO-related books

Unleash Your Primal Brain
The Catalyst
You Should Test That
Grip
Online Invloed
Webteksten die werken

Get your cup of CROppuccino

Through our mailinglist we periodically inform you when a special episode goes live, when there are professional events you might be interested in or when our partners have an exclusive offer for you. You'll receive an e-mail roughly once a month and you can unsubscribe at any time.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.