We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale
Listen or Watch ►Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels
Listen or Watch ►We explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.
Listen or Watch ►In this bonus episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research.
Listen or Watch ►Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?
Listen or Watch ►Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.
Listen or Watch ►We learn about the challenges with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.
Listen or Watch ►From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.
Listen or Watch ►We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.
Listen or Watch ►Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live
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