All Episodes

Dive into our complete collection of conversations about CRO, experimentation, and digital optimization.

Cover art for episode: Growth Minded Superheroes - CRO.CAFE podcast
Season 5, Episode 1

Growth Minded Superheroes

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest 2: Julia Rumpf URL: https://www.cro.cafe/guest/julia-rumpf  00:00 - Welcome Back to CRO.CAFE 00:20 - Upcoming Growth Marketing Summit 01:01 - Origins of the Conversion Summit 03:30 - Evolution of the Event's Name 11:21 - Importance of In-Person Networking 14:32 - Preparing for the Event 18:15 - Final Thoughts and Farewell

Duration: 20 min
Cover art for episode: CRO Salaries: Agency vs Client-side vs Freelance - CRO.CAFE podcast
bonus

CRO Salaries: Agency vs Client-side vs Freelance

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out that there are trade-offs for each. Your personality-type will be largely responsible for determining which scenario is best for you. For example: If you're the kind of person that wants something safe while working on a side-hustle then maybe working at an agency or company is best. Don't overthink it, try each scenario if you get the chance, as that's the best way of determining what's best for you. Once you do find what's best for you, it's smooth(er?) sailing from there. The 2019 State of Conversion Optimization Report by CXL: https://conversionxl.typeform.com/to/CIeV4Uuw Want to receive the 2020 survey results? Our podcast partner Convert.com and CXL teamed up to get the CRO industry report of 2020 updated again. How are we as a CRO industry are moving forward and in what aspects. Join this annual survey so we can all shortly enjoy the results: https://cxl.com/blog/2019-conversion-optimization-report/

Duration: 14 min
Cover art for episode: Make creativity a priority in your CRO process, with AJ Davis - CRO.CAFE podcast
Season 2, Episode 18

Make creativity a priority in your CRO process, with AJ Davis

Today we are going to talk about how to Make creativity a priority in your CRO process and how to level up your CRO user research and we’ll be doing that together with AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She’s the founder of the optimization agency Experiment Zone and before that she led optimization strategy for Fortune 500 companies during her tenure at Clearhead and she was also the lead UX researcher for a product we all have at least played around with which is Google Optimize.

Duration: 37 min
Cover art for episode: Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com) - CRO.CAFE podcast
bonus

Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com)

This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) en Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands.

Duration: 30 min
Cover art for episode: Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos - CRO.CAFE podcast
bonus

Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos

Recorded on Thursday July 16th, 2020. As a part of the Virtual Champagne Breakfast session hosted by ContentSquare and ClickValue we did a CRO.CAFE panel session with: * Bas van Dijk - Senior Customer Journey Specialist at Bol.com * Fabian Kersten - Director Digital Marketing, Sales & Service at Leaseplan * Lucas Vos - Optimizing online platforms at RTL Nederland

Duration: 17 min
Cover art for episode: The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp) - CRO.CAFE podcast
Season 2, Episode 14

The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)

Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He's also the co-author of an Amazon.com's bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers, a book he published already 10 years ago. Khalid brings a ton of experience to the table and I’m glad to be talking to him today about the seemingly simple task of finding the things that are broken on your website.

Duration: 46 min
Cover art for episode: Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com) - CRO.CAFE podcast
Season 2, Episode 12

Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com)

In this episode I talk with Morgan Legge, Director of Operations & Certified Partner Outreach at our long time sponsor Convert.com. Today is not necessarily about CRO specifically, but rather about how to work together within your company. Morgan is going to tell us about the decentralized management model called Holacracy which I personally find fascinating and we end our talk talking about how this also led to Convert applying something that is called Conscious Business by for example eliminating bias in hiring and becoming carbon positive.

Duration: 1h 8 min
Cover art for episode: Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media) - CRO.CAFE podcast
Season 2, Episode 11

Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media)

In this episode I talk with Andrea Corvi, Experimentation Manager at iTech Media. iTech is a company that works for a host of clients all owned by the same mother company so they sort of function as an inhouse agency for different inhouse clients. They help people make smart choices online by creating industry-leading experiences and comparison products. Today we talk about working with a centralized versus a decentralized CRO model.

Duration: 29 min
Cover art for episode: Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy - CRO.CAFE podcast
Season 2, Episode 9

Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy

A lot of businesses have been hit hard. As group of global CRO specialits, we want to help. Maximising conversion rates on your website is important now more than ever. We're launching the COVID19 Conversion Rate Aid Package, better known as #COVIDCRAP. In this episode I talk to the person that kickstarted COVIDCRAP: Raoul Warren Doraiswamy and we’ll be talking about what covidcrap is and how you as a cro specialist or as a business can join.

Duration: 29 min
Cover art for episode: Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX) - CRO.CAFE podcast
Season 2, Episode 7

Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX)

Sean is a serial entrepreneur, venture capitalist and co-founder of GrowthX and the GrowthX Academy. He has successfully grown dozens of early-stage companies across a wide variety of products and markets. He’s now committed to working on building startup ecosystems and developing the next generation of leaders for the innovation economy. Sean and I discuss some Strategies for Navigating Through Tough Times and talk about how CROs like you and me can deal with companies asking us to optimize when there isn’t even a product/market fit.

Duration: 37 min
Cover art for episode: A better alternative to classic personality tests and how to apply them to commerce - CRO.CAFE podcast
Season 2, Episode 6

A better alternative to classic personality tests and how to apply them to commerce

A challenge that we’ve all faced when trying to understand customer behavior is that the data just isn’t quite there yet and it’s also a challenge to make it viable for commercial use. But - since you’re listening to this podcast - you are probably very much aware that insights into purchasing behaviour is key to your success. This is where Jon Puleston comes in. He is the Vice President of Innovation at the data insights and consulting company, Kantar and he is a multi-award winning market researcher known worldwide for his thought leadership and new perspectives on the way in which we conduct user and product research. My co-host Bart van der Meer and I spoke with Jon at the beginning of February at a conference and we spoke about his recent paper on developing a more robust measurement tool that can provide a clear picture of human decision making at scale, as well as the techniques he learned along the way that can be applied in the wider world of research. So this is the audio recording of that live session, if you want you can also view the live video recording of my talk with John when you head over to cro.cafe/youtube.

Duration: 45 min