Latest episode
|
April 20, 2021
| Season
3
,
,
Bonus
Episode
5

Optimizing the user experience for an art shop/marketplace

With

Abbey Schoenberg

(

Director of Marketing

at

Fancy

)

Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters
Audio only:
View episode shownotes ✎

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Previous episodes:

Episode
(
#
150
)
|
November 2, 2020
| Season
2
,
,
Bonus
Episode
44

Are you a movie critic? You might be great at CRO!

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO!

Listen or Watch ►
Listen
to "
Are you a movie critic? You might be great at CRO!
"
Episode
(
#
149
)
|
October 26, 2020
| Season
2
,
,
Bonus
Episode
43

Online Influence Book Launch

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Together with the author we’ll explore what makes this book different from the books and content you already know from Cialdini, BJ Fogg and Kahneman.

Listen or Watch ►
Listen
to "
Online Influence Book Launch
"
Episode
(
#
148
)
|
October 19, 2020
| Season
2
,
,
Bonus
Episode
42

Optimizing Consumer-to-Consumer marketplaces

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us.

Listen or Watch ►
Listen
to "
Optimizing Consumer-to-Consumer marketplaces
"
Episode
(
#
147
)
|
October 12, 2020
| Season
2
,
,
Bonus
Episode
41

Switching gears when the pandemic upends your traffic

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving.

Listen or Watch ►
Listen
to "
Switching gears when the pandemic upends your traffic
"
Episode
(
#
145
)
|
October 5, 2020
| Season
2
,
,
Bonus
Episode
40

Main pitfalls for CRO Agencies working with clients

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Working with clients on CRO projects? Learn about the main pitfalls for CRO agencies and how to prevent these.

Listen or Watch ►
Listen
to "
Main pitfalls for CRO Agencies working with clients
"
Episode
(
#
144
)
|
September 29, 2020
| Season
2
,
,
Bonus
Episode

How to become a better CRO professional

Recorded during
Digital Elite Day
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

You can improve digital customer experiences, but how do you improve yourself? Abi & Craig show how to keep learning & developing as a CRO professional.

Listen or Watch ►
Listen
to "
How to become a better CRO professional
"
Episode
(
#
143
)
|
September 28, 2020
| Season
2
,
,
Bonus
Episode
39

CRO in a post-cookie world

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Learn about how you can still continue running online experiments without relying on browsers to accept cookies (since they do so less and less).

Listen or Watch ►
Listen
to "
CRO in a post-cookie world
"
Episode
(
#
142
)
|
September 21, 2020
| Season
2
,
,
Bonus
Episode
38

The 6 soft skills that CROs need to master

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Learn the 6 soft skills you need to have or develop as a CRO specialist: listen, communicate, organize, be flexible and curious and have integrity.

Listen or Watch ►
Listen
to "
The 6 soft skills that CROs need to master
"
Episode
(
#
141
)
|
September 14, 2020
| Season
2
,
,
Bonus
Episode
37

Why your experimentation programme needs a risk profile

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Learn how you can (and why you should!) be using experimentation to manage risk and how to create a risk profile for your own or your clients business.

Listen or Watch ►
Listen
to "
Why your experimentation programme needs a risk profile
"
Episode
(
#
140
)
|
September 7, 2020
| Season
2
,
,
Bonus
Episode
36

How to do server-side experimentation

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Learn what makes server-side testing different from client-side testing, if can you use both simultaneously and what the common mistakes are you need to avoid.

Listen or Watch ►
Listen
to "
How to do server-side experimentation
"

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