May 10, 2021
| Season

Top 10 reasons your A/B tests fail the Quality Assurance phase


Abi Hough


UU3 Ltd


Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live
Recorded during
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Episode guest

Abi Hough

CRO, User Research, Heuristic Analysis & QA
UU3 Ltd
View full profile

Episode host

Guido X Jansen

Guido has a background as Cognitive psychologist and worked as CRO specialist on both the agency and client-side. In 2020 Guido won the individual Experimentation Culture Award.
Guido X JansenGuido X Jansen


Our previous episode with Abi (and Craig Sullivan): "How to become a better CRO professional"

Book(s) recommended in this episode


Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.
View complete transcript

Here, help yourself to a cup of CROppuccino

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