May 10, 2021
| Season
3
,
,
Bonus
Episode
8

Top 10 reasons your A/B tests fail the Quality Assurance phase

With

Abi Hough

(

UU3 Ltd

)

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live
Recorded during
-
This is some text inside of a div block.
Audio only:

Partners

Partnership

Episode guest

Abi Hough

CRO, User Research, Heuristic Analysis & QA
at
UU3 Ltd
LinkedInTwitter
View full profile

Your podcast host

Guido X Jansen

Guido has a background as Cognitive psychologist and worked as CRO specialist on both the agency and client-side. In 2020 Guido won the individual Experimentation Culture Award.
LinkedInTwitter
CRO Podcast host Guido Jansen

Shownotes

Our previous episode with Abi (and Craig Sullivan): "How to become a better CRO professional"

Book(s) recommended in this episode

Transcript

Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.
View complete transcript

Here, help yourself to a cup of CROppuccino

Join our mailinglist to find out when special episodes go live, what awesome industry events are coming up and to get exclusive offers from our partners.
You'll get an e-mail roughly once a month and of course, you can unsubscribe at any time
(but like coffee, this newsletter is addicting, so you probably won't want to...)

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.