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We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal.

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Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash.

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Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

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We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.

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Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs.

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We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

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In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments.

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We learn how to embed an experimentation program into your existing Agile product development process.

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We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO!

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Together with the author we’ll explore what makes this book different from the books and content you already know from Cialdini, BJ Fogg and Kahneman.