B2B experiments on low traffic & building your own platform

We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal.

19/1/21
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https://twitter.com/chadjsanderson
,
https://www.linkedin.com/in/chad-sanderson-experimentation/
,
Chad Sanderson
,
Convoy
,
Head of Product, Data Platform
Unleash Your Primal Brain

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash.

12/1/21
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https://twitter.com/tim_ash
,
https://www.linkedin.com/in/timash
,
Tim Ash
,
TimAsh.com
,
Keynote Speaker, Trainer & Advisor
Confession time: Sequential testing and why machines won't replace us any time soon

Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

29/12/20
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https://twitter.com/alphanumerritt
,
https://www.linkedin.com/in/merrittaho/
,
Merritt Aho
,
Search Discovery
,
Optimization Director
The 2020 State of Conversion Optimization Report

We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.

7/12/20
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https://twitter.com/derek_gleason
,
https://www.linkedin.com/in/derek-m-gleason/
,
Derek Gleason
,
CXL
,
Content Lead
CRO Salaries: Agency vs Client-side vs Freelance

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs.

24/11/20
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Experimentation at ecommerce SaaS company Shopify

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

23/11/20
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https://twitter.com/Casandra_Camp
,
https://www.linkedin.com/in/casandracampbell/
,
Casandra Campbell
,
Shopify
,
Testing and Experimentation Lead
How to run copy experiments & why you should differentiate

In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments.

16/11/20
{$}
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https://twitter.com/peeplaja
,
https://www.linkedin.com/in/peeplaja/
,
Peep Laja
,
CXL
,
Founder and CEO
How to embed experimentation into Agile product development

We learn how to embed an experimentation program into your existing Agile product development process.

9/11/20
{$}
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https://twitter.com/jonnylongden
,
https://www.linkedin.com/in/jonnylongden/
,
Jonny Longden
,
Journey Further
,
Co-Founder & Conversion Director
Are you a movie critic? You might be great at CRO!

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO!

2/11/20
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https://twitter.com/sunsumantha
,
https://www.linkedin.com/in/sumantha-s/
,
Sumantha Shankaranarayana
,
Kaspersky
,
Senior Conversion Rate Optimization Manager
Online Influence Book Launch

Together with the author we’ll explore what makes this book different from the books and content you already know from Cialdini, BJ Fogg and Kahneman.

26/10/20
{$}
{?}
,
https://www.linkedin.com/in/bas-wouters-cmct-b50a9216/
,
Bas Wouters
,
Online Influence Institute
,
Partner
Optimizing Consumer-to-Consumer marketplaces

We learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us.

19/10/20
{$}
{?}
,
https://www.linkedin.com/in/emily-oliver-77b602134/
,
Emily Oliver
,
musicMagpie
,
UX & Experimentation Manager
Switching gears when the pandemic upends your traffic

We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving.

12/10/20
{$}
{?}
,
https://www.linkedin.com/in/magicslipper/
,
Dave Powell
,
TomTom
,
E-commerce Conversion Manager
Main pitfalls for CRO Agencies working with clients

Working with clients on CRO projects? Learn about the main pitfalls for CRO agencies and how to prevent these.

5/10/20
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{?}
https://twitter.com/rtayar
,
https://www.linkedin.com/in/ricardotayar/
,
Ricardo Tayar López
,
Flat 101
,
CEO & Founder
How to become a better CRO professional

You can improve digital customer experiences, but how do you improve yourself? Abi & Craig show how to keep learning & developing as a CRO professional.

29/9/20
{$}
{?}
https://twitter.com/wtf_ux
,
https://www.linkedin.com/in/abihough/
,
Abi Hough
,
UU3 Ltd
,
CRO, User Research, Heuristic Analysis & QA
{?}
https://twitter.com/OptimiseOrDie
,
https://www.linkedin.com/in/craigsullivan/
,
Craig Sullivan
,
Optimal Visit
,
Optimiser in Chief
CRO in a post-cookie world

Learn about how you can still continue running online experiments without relying on browsers to accept cookies (since they do so less and less).

28/9/20
{$}
{?}
https://twitter.com/lisannemaatman
,
https://www.linkedin.com/in/lisannemaatman/?originalSubdomain=nl
,
Lisanne Maatman
,
Dept Agency
,
Team Lead Insights & sr. CRO specialist
{?}
,
https://www.linkedin.com/in/dumkydewilde/
,
Dumky de Wilde
,
Dept Agency
,
Senior Technical Analyst
The 6 soft skills that CROs need to master

Learn the 6 soft skills you need to have or develop as a CRO specialist: listen, communicate, organize, be flexible and curious and have integrity.

21/9/20
{$}
{?}
https://twitter.com/e_maile
,
https://www.linkedin.com/in/elise-maile/
,
Elise Maile
,
Swiftmonkey LTD
,
Senior UX and CRO
Why your experimentation programme needs a risk profile

Learn how you can (and why you should!) be using experimentation to manage risk and how to create a risk profile for your own or your clients business.

14/9/20
{$}
{?}
https://twitter.com/pav
,
https://www.linkedin.com/in/stephenpavlovich/?originalSubdomain=uk
,
Stephen Pavlovich
,
Conversion.com
,
CEO
How to do server-side experimentation

Learn what makes server-side testing different from client-side testing, if can you use both simultaneously and what the common mistakes are you need to avoid.

7/9/20
{$}
{?}
https://twitter.com/TomvdBerg1
,
https://www.linkedin.com/in/vandenbergtom
,
Tom van den Berg
,
Online Dialogue
,
Conversion manager
{?}
https://twitter.com/iamrubenboer
,
https://www.linkedin.com/in/rgdeboer
,
Ruben de Boer
,
Online Dialogue
,
Conversion optimization manager
Copywriting for CRO

{&}

English

{&}

139

Copywriting for CRO

Learn how to become great at copywriting for conversion from one of the leading experts on the topic.

31/8/20
{$}
{?}
https://twitter.com/joelklettke
,
https://www.linkedin.com/in/joelklettke/
,
Joel Klettke
,
Business Casual Copywriting
,
Conversion Copywriter to B2B and SaaS
How to make creativity a priority in CRO

Why you will benefit enormously when you make creativity a priority in your CRO process and how to level up your CRO user research.

17/8/20
{$}
{?}
,
https://www.linkedin.com/in/ajdavisatx/
,
AJ Davis
,
Experiment Zone
,
Founder
Why empathy is probably the most important skill for any CRO pro

Today we learn why empathy is probably one of the most important skillset for any CRO professional to develop.

3/8/20
{$}
{?}
https://twitter.com/AmmO_Singh
,
https://www.linkedin.com/in/amrdeepathwal/
,
Amrdeep Athwal
,
Conversions Matter LTD
,
Senior Conversion optimisation specialist
Why statistical knowledge is still crucial when running experiments

What are the 'gaps' that experimentation tools don't (or can't?) tell us about when running experiments and making decisions?

27/7/20
{$}
{?}
https://twitter.com/georgizgeorgiev
,
https://www.linkedin.com/in/geoprofi/
,
Georgi Georgiev
,
Web Focus LLC
,
Owner
Datascience can do what?

{&}

English

{&}

134

Datascience can do what?

Why real progress starts when you put your work online for everyone to see (like on Github) and how that might work out when legal doesn't like that.

24/7/20
{$}
{?}
https://twitter.com/robinson_es
,
https://www.linkedin.com/in/robinsones/
,
Emily Robinson
,
Warby Parker
,
Senior Data Scientist
{?}
https://twitter.com/lukasvermeer
,
https://www.linkedin.com/in/lukasvermeer
,
Lukas Vermeer
,
Booking.com
,
Director of Experimentation
Things that are always broken in Analytics

We learn about those pesky things in (Google) Analytics that always seem to be broken... Live recorded pre-COVID-19 at Conversion Hotel 2019.

22/7/20
{$}
{?}
https://twitter.com/charlesmeaden
,
https://www.linkedin.com/in/charlesmeaden/
,
Charles Meaden
,
Digital Nation
,
Founder
{?}
https://twitter.com/hellemans
,
https://nl.linkedin.com/in/arnouthellemans
,
Arnout Hellemans
,
Online Markethink
,
Owner
Building and scaling your (CRO) agency

How to sell an A/B testing program to a new prospective client and how to deal with those clients asking for specific results like a 10% lift in CR

21/7/20
{$}
{?}
https://twitter.com/pav
,
https://www.linkedin.com/in/stephenpavlovich/?originalSubdomain=uk
,
Stephen Pavlovich
,
Conversion.com
,
CEO
{?}
,
https://www.linkedin.com/in/danielmarkus
,
Daniël Markus
,
Clickvalue
,
Founder/Director
Contentsquare Virtual Breakfast Panel

We learn about the impact of COVID-19 on a SaaS video platform, car lease and an big ecommerce/marketplace. How are they coping with all the changes?

21/7/20
{$}
{?}
,
https://www.linkedin.com/in/fabiankersten/
,
Fabian Kersten
,
Leaseplan
,
Director Digital Marketing, Sales & Service
{?}
https://twitter.com/lucasvos
,
https://www.linkedin.com/in/lucasfjvos/
,
Lucas Vos
,
RTL Nederland
,
Senior Conversion Specialist
{?}
,
https://www.linkedin.com/in/basvandijk2/
,
Bas van Dijk
,
Bol.com
,
Customer Journey Excellence Specialist
How you can motivate your organization to adopt CRO

Learn about the ways you can motivate your team and organization to adopt CRO, whether you're just starting out or already have an ongoing CRO program.

20/7/20
{$}
{?}
https://twitter.com/iamrubenboer
,
https://www.linkedin.com/in/rgdeboer
,
Ruben de Boer
,
Online Dialogue
,
Conversion optimization manager
The Art and Science of Converting Visitors into Customers

Khalid and I discuss how you can go about the seemingly simple task of finding the things that are broken on your website.

6/7/20
{$}
{?}
https://twitter.com/khalidh
,
https://www.linkedin.com/in/khalidh/
,
Khalid Saleh
,
Invesp
,
CEO
Find CRO gold using an SEO crawler

How to use a SEO crawler to find on-site conversion bottlenecks AND you’ll find out why tea and biscuits are a golden combination...

22/6/20
{$}
{?}
https://twitter.com/mrlukecarthy
,
http://linkedin.com/in/lukecarthy
,
Luke Carthy
,
Freelance
,
eCommerce growth consultant
Holacracy: decentralized management and organizational governance

How to work together in your company the (fascinating) decentralized management model called Holacracy?

1/6/20
{$}
{?}
https://twitter.com/morganleggeYUL
,
,
Morgan Legge
,
Convert
,
Director of Operations & Certified Partner Outreach
Decentralized versus Centralized CRO

Today we learn about working with a centralized versus a decentralized CRO model. What are the pro's and con's of each way of working?

25/5/20
{$}
{?}
,
https://www.linkedin.com/in/andreacorvi/
,
Andrea Corvi
,
iTech Media
,
Experimentation Manager
6 steps to get your experimentation culture running

Today we learn about the 6 required steps to create an experimental culture from Marianne Stjernvall (TUI).

11/5/20
{$}
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https://twitter.com/stjernvall
,
https://www.linkedin.com/in/marianne-stjernvall-%E2%99%A0%EF%B8%8F-04983680/
,
Marianne Stjernvall
,
TUI Group
,
CRO Manager
Let's help the world: The Covid19 Conversion Rate Aid Package

We’ll learn about what covidcrap is and how you as a cro specialist or as a business can join with the person that started it all: Raoul Warren Doraiswamy

4/5/20
{$}
{?}
https://twitter.com/raoulwarren
,
https://www.linkedin.com/in/raouldoraiswamy/
,
Raoul Doraiswamy
,
Conversionry
,
Founder & MD
Automation of tedious CRO work

Matt runs his own agency Corvus CRO and we discuss automating parts of your CRO workflow so you can keep focusing on the more fun parts of the job.

27/4/20
{$}
{?}
https://twitter.com/mjbeisch
,
https://www.linkedin.com/in/mattbeischel/
,
Matt Beischel
,
CorvusCRO
,
Owner
Why CROs should think as a Venture Capitalist

We discuss Strategies for Navigating Through Tough Times and how CROs can deal with companies asking us to optimize when there isn’t even a product/market fit.

20/4/20
{$}
{?}
https://twitter.com/seanasheppard
,
https://www.linkedin.com/in/seansheppard/
,
Sean Sheppard
,
GrowthX
,
Founder
A better alternative to classic personality tests and how to apply them to commerce

We learn about the development of a more robust measurement tool that can provide a clear picture of human decision making at scale, all applied to (e)commerce.

11/4/20
{$}
{?}
https://twitter.com/jonpuleston
,
https://www.linkedin.com/in/jonpuleston
,
Jon Puleston
,
Kantar
,
VP Innovation
{?}
,
https://nl.linkedin.com/in/bart-van-der-meer-6b561918
,
Bart van der Meer
,
Klik Process
,
Owner
Optimizing for reach and performance

We start learning about how to cope with Intelligent Tracking Protection and end our discussion on optimizing for reach and performance.

2/3/20
{$}
{?}
,
https://www.linkedin.com/in/marta-florentyna-saratowicz/
,
Marta Florentyna Saratowicz
,
Resolution Media
,
Web Analytics Manager
State of analytics, experimentation, and personalization with browsers’ privacy initiatives

Live at Emerce GAUC we talk about the current state of Analytics and in particular how browser are making our work harder :).

19/2/20
{$}
{?}
https://twitter.com/SimoAhava
,
https://fi.linkedin.com/in/simoahava
,
Simo Ahava
,
8-bit-sheep
,
Sheep Analytics Officer
{?}
https://twitter.com/strasm
,
https://www.linkedin.com/in/steenrasmussen
,
Steen Rasmussen
,
IIH Nordic
,
Director of analysis, research and user motivation
{?}
http://twitter.com/tonw
,
http://www.linkedin.com/in/tonwesseling
,
Ton Wesseling
,
Online Dialogue
,
Partner
The vitality of the data revolution

We learn about promoting the value of market, opinion and social research from Esomars president Joaqim Bretcha live at MIE20.

18/2/20
{$}
{?}
https://twitter.com/jbretcha
,
https://www.linkedin.com/in/joaquimbretcha
,
Joaquim Bretcha
,
ESOMAR
,
President
How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques

We learn how one of the largest gaming brand has implemented robust marketing measurement & optimization techniques that completely changed marketing budgets

15/2/20
{$}
{?}
,
https://www.linkedin.com/in/johnadawson/
,
John Dawson
,
ScanmarQED
,
Managing Director
Implementing behavioral sciences in agile teams

Implementing behavioral sciences in agile teams seems to be a struggle that many face. Learn why and what you can do to overcome this.

28/1/20
{$}
{?}
https://twitter.com/morys
,
https://www.linkedin.com/in/andremorys/
,
Andre Morys
,
konversionsKRAFT
,
Founder & CEO
AI & Personalization

{&}

English

{&}

82

AI & Personalization

How we can use AI and machine learning, what it is (and isn't) good for in marketing and personalization.

24/1/20
{$}
{?}
https://twitter.com/gyalif?lang=en
,
https://www.linkedin.com/in/gyalif/
,
Guy Yalif
,
Intellimize
,
CEO
{?}
,
https://www.linkedin.com/in/nielsreijmer/
,
Niels Reijmer
,
The Data Story
,
Co-Owner and Data Consultant
Optimizing for Friction

We learn to remove friction from the customer experience, what the possibilities and limitations are and what the must underutilized persuasive principles are

15/1/20
{$}
{?}
https://twitter.com/rogerdooley
,
https://www.linkedin.com/in/dooley/
,
Roger Dooley
,
The Brainfluence Podcast
,
Author, Keynote Speaker, Podcast Host
{?}
https://twitter.com/barts
,
https://linkedin.com/in/bartschutz
,
Bart Schutz
,
Online Dialogue
,
Consumer Psychologist
Data, GDPR and enforcement

A live discussion about the future of data governance, data, privacy, GDPR and enforcement together with Rick, Aurélie and the audience.

10/1/20
{$}
{?}
https://twitter.com/aureliepols
,
https://www.linkedin.com/in/aureliepols/
,
Aurelie Pols
,
Independent
,
Data Protection Officer, Privacy Engineer, and Data Scientist
{?}
https://twitter.com/rickdronkers
,
https://www.linkedin.com/in/rickdronkers/
,
Rick Dronkers
,
rickdronkers.com
,
Consultant in Marketing & Analytics
Acting on your analytics data in an increasingly cookieless world

Discover how data can still be activated within the scope of recent changes, and how some of our largest clients have approached this challenge.

4/11/19
{$}
{?}
,
https://www.linkedin.com/in/weiwei-liu-schr%C3%B6der-4b417936/
,
Weiwei Liu-Schröder
,
Google
,
Google Analytics 360 solutions engineer
Analytics is a product – treat it as such

All analytics projects, be it instrumentation, analysis, or advanced modeling are on its way to being a product. Only part missing is you treating it as such.

4/11/19
{$}
{?}
https://twitter.com/proletm
,
https://www.linkedin.com/in/prolet/
,
Prolet Miteva
,
Autodesk
,
DIgital Analytics Leader
Digital analytics trends: a changing industry and what's next

In this talk, we touch on the shifting trends we see and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like.

4/11/19
{$}
{?}
https://twitter.com/kristaseiden
,
https://www.linkedin.com/in/kristaseiden/
,
Krista Seiden
,
KS Digital
,
Digital Analytics expert
Why focussing on a culture of experimentation is a waste of time

In this clip we talk with speaker Manuel DaCosta from Effective Experiments about our (in)abality to influence a companies culture of experimentation.

1/11/19
{$}
{?}
https://twitter.com/Digital_tonic
,
https://www.linkedin.com/in/manueldacosta/
,
Manuel Da Costa
,
EffectiveExperiments
,
Experimentation Evangelist
Introduction CRO.CAFE

Teaser episode with a short intro of what you can expect in the CRO.CAFE Episodes that will be released in the coming months!

8/11/18
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