September 14, 2021
| Season

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy


Eden Bidani


Green Ligth Copy


We explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.
Recorded during
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Episode guest

Your podcast host

Guido X Jansen

Guido has a background as Cognitive psychologist and worked as CRO specialist on both the agency and client-side. In 2020 Guido won the individual Experimentation Culture Award.
CRO Podcast host Guido Jansen


Book(s) recommended in this episode


Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.
View complete transcript

Here, help yourself to a cup of CROppuccino

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