September 20, 2021
| Season

Supercharging the customer journey with analytics data


Steen Rasmussen


IIH Nordic


Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels
Recorded during
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Episode guest

Steen Rasmussen

Director of analysis, research and user motivation
IIH Nordic
View full profile

Episode host

Guido X Jansen

Guido has a background as Cognitive psychologist and worked as CRO specialist on both the agency and client-side. In 2020 Guido won the individual Experimentation Culture Award.
Guido X JansenGuido X Jansen


Book(s) recommended in this episode


Please note that the transcript below is generated automatically and isn't checked on accuracy. As a result, the transcript might not reflect the exact words spoken by the people in the interview.
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Here, help yourself to a cup of CROppuccino

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