Whether talking to agencies or clients, implementing behavioral sciences in agile teams seems to be a struggle that many companies face. Together with André Morys, owner of konversionsKRAFT I explore why this is the case and what optimization teams can do to overcome this.
André founded his company konversionsKRAFT back in 1996 as a UX agency and he quickly specialised in user research and psychology. After improving the economical outcome for some big e-commerce websites early in the 2000s, he realised what a big impact the combination of customer centric and economical views has. Andre is author of 2 books (currently only in german language), university lecturer, blogger, initiator of the “Global Optimization Group” which is a network of outstanding CRO agencies, and keynote speaker on the topics of customer experience and growth. With nearly 100 people, his consulting company konversionsKRAFT is regarded as one of the biggest providers for growth consulting and services globally.