Latest episode
|
December 31, 2022
| Season
4
,
,
Bonus
Episode
9

How do you maintain a no-BS style

With

Shiva Manjunath

(

Senior Strategist

at

Speero

)

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...
Audio only:
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Previous episodes:

Episode
(
#
186
)
|
December 31, 2022
| Season
4
,
,
Bonus
Episode
10

Educating your CRO clients & hiring for your CRO agency

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

Listen or Watch ►
Listen
to "
Educating your CRO clients & hiring for your CRO agency
"
Episode
(
#
183
)
|
December 30, 2022
| Season
4
,
,
Bonus
Episode
7

Understand your products first before optimizing

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Together with Juliana we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing.

Listen or Watch ►
Listen
to "
Understand your products first before optimizing
"
Episode
(
#
184
)
|
December 30, 2022
| Season
4
,
,
Bonus
Episode
8

How to craft copy on the PDP to convert more first-time buyers

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Together with Rishi we explore how you should craft your PDP copy to convert more first-time e-commerce buyers

Listen or Watch ►
Listen
to "
How to craft copy on the PDP to convert more first-time buyers
"
Episode
(
#
182
)
|
December 29, 2022
| Season
4
,
,
Bonus
Episode
6

What separates the good from the great?

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Together with Colin and Manuel we discussed what separates the GOOD from GREAT experimentation programs.

Listen or Watch ►
Listen
to "
What separates the good from the great?
"
Episode
(
#
181
)
|
April 26, 2022
| Season
4
,
,
Bonus
Episode

Friction and Momentum in Brazil vs EU vs USA

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

Listen or Watch ►
Listen
to "
Friction and Momentum in Brazil vs EU vs USA
"
Episode
(
#
180
)
|
April 19, 2022
| Season
4
,
,
Bonus
Episode
2

Understanding the "Why"

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors

Listen or Watch ►
Listen
to "
Understanding the "Why"
"
Episode
(
#
179
)
|
April 15, 2022
| Season
4
,
,
Bonus
Episode
1

How you can practically optimize your forms

Recorded during
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Listen or Watch ►
Listen
to "
How you can practically optimize your forms
"
Episode
(
#
176
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

Chatbots & retention campaigns

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

Listen or Watch ►
Listen
to "
Chatbots & retention campaigns
"
Episode
(
#
175
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

CRO and SEO are dead

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are both very much dead. Long live CRO and SEO?

Listen or Watch ►
Listen
to "
CRO and SEO are dead
"
Episode
(
#
177
)
|
December 23, 2021
| Season
3
,
,
Bonus
Episode

User research: Qual versus Quant

Recorded during
Conversion Hotel 2021
on
Listen now:
Apple podcastsSpotifyGoogle podcast
other platforms

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

Listen or Watch ►
Listen
to "
User research: Qual versus Quant
"

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