The award winning weekly podcast on customer focused digital optimization

Latest episode
(
#
160
)
|
February 15, 2021
| Season
3
,
,
Bonus
Episode
3

600+ psychological principles for driving behavior? Not even close...

With

Brian Cugelman

(

Lecturer, Senior Behavioral Scientist

at

AlterSpark

)

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think.
Audio only:

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The CRO.CAFE Podcast is an interview-driven show that gives you honest conversations on CRO, experimentation, user research and digital marketing from the people that live it. Through humor, grace and grit, Guido and his guests give you the tools, insights and motivation you need for your daily CRO grind.

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The podcasts are totally worth it if you are interested in CRO and looking for depth and different angles. Pleasant to listen to and valuable to me to listen to.

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Sjoerd Walinga
,
UX Research strateeg at Concept7
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This is probably the best analysis of centralised vs decentralised structures in relation to CRO I've ever seen/heard. There is no one-size-fits-all, both structures have their pros & cons.

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Elise Maile
,
Freelance UX and Conversion Rate Optimisation Consultant
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CRO.CAFE is pure gold

Listener
Łukasz Twardowski
,
CEO at UseItBetter
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