Lukas Vermeer
Toezichthoudend Bestuurder at Delftsche Schoolvereeniging (Dsv)
Product at Vista, Advisor at A/B Smartly, Keynote Speaker, Dad
About Lukas Vermeer
I am an experienced experimentation practitioner. My specialty is designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. I combine industry experience in online experimentation and data science with an academic background in computing science and machine learning. For eight years, I was responsible for A/B testing at Booking.com, widely acknowledged leader in the field of online experimentation. I grew the Booking.com in-house experimentation team from four to thirty people, and became the first Director of Experimentation in the company. I help companies make A/B testing an integrated part of business processes. I advocate for accessibility of experimentation, helping people from any background (product owners, designers, developers, writers) to make the right decisions. My impact in the field of business experimentation was recognised in the Harvard Business Review story “Building a Culture of Experimentation” (March - April 2020 issue). I have co-authored multiple influential academic papers on the topic of online experimentation. I have presented at numerous conferences, including Growth Marketing Summit, CXL Live, and Google Catalyst Conference, SIGIR and KDD. Currently I am employed as Director of Experimentation at Vistaprint. I am also available as a freelance consultant to help businesses grow their experimentation culture.
Skills & Expertise
Career Journey
Toezichthoudend Bestuurder
Director of Experimentation
Vista is striving to become an iconic, data-driven company. Experimentation forms a key element to reaching that objective. I am responsible for building the organisational structure, central teams, tools, processes, and governance models to support this grand ambition.
Advisor
As an advisor to A/B Smartly, I help set strategic direction for the company, give feedback on roadmaps and features, and support sales.
Experimentation Expert Consulting
I advise several companies, small and large, on how to implement experimentation in their organisation.
Public Speaker
Occasionally I speak at events about data science, big data and statistics. - Conversion Hotel, Texel (November 20th, 2021) - UXRConf Anywhere 2021, Online Event (February 24th, 2021) - Nonprofit Innovation & Optimization Summit, Online Event (October 1st, 2020) - Experimentation Culture Awards, Online Event (September 24th, 2020) - Experimentation Works Panel, Online Event (September 10th, 2020) - Conversion Hotel, Texel (November 23rd, 2019) - Growth Marketing Summit, Frankfurt (September 3rd, 2019) - International Conference on Computational Social Science, Amsterdam (Juli 19th, 2019) - CXL Live, Austin (March 28th, 2019) - State of Product Management, Amsterdam (November 16th, 2018) - BNAIC/BENELEARN, Den Bosch (November 9th, 2018) - Digital Elite Camp, Tallinn (June 15th, 2018) - Savage Marketing, Amsterdam (June 13th, 2018) - Mind the Product Engage, Hamburg (April 20th, 2018) - KDD, Halifax (August 13th, 2017) - SIGIR, Tokyo (August 7th, 2017) - Marketing Festival, Ostrava (October 21st, 2016) - GOTO Conference, Amsterdam (June 14th, 2016) - Skyscanner Technical Thought Leader Series, London (May 23rd, 2016) - Google Catalyst Conference, Dublin (February 12th, 2016) - Leadership Challenges with Big Data Program, Erasmus University (November 24th, 2015) - Challenges in Personalised Communication Symposium, Radboud University (October 2nd, 2015) - ProductTank AMS Meetup (June 22nd, 2015) - Berlin Machine Learning Group Meetup (May 4th, 2015) - ConversionXL Live Conference, Austin (March 12th, 2015) - Talk@Google: Always Be Testing (November 18th, 2014) - Conversion Conference London (October 30th, 2014) - Predictive Analytics World London (October 30th, 2014) - Emerce Conversion Conference, Amsterdam (April 10th, 2014) - Webanalytics Congres, Utrecht (April 3rd, 2014) - Project Walhalla Conference, Nijmegen (April 18th, 2014) - Predictive Analytics World London (Oct 23rd, 2013) - RecSys:NL Meetup, Amsterdam (August 19th, 2013)
