The award winning weekly podcast on customer focused digital optimization

Latest episode
February 15, 2021
| Season

600+ psychological principles for driving behavior? Not even close...


Brian Cugelman


Lecturer, Senior Behavioral Scientist




We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think.
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The CRO.CAFE Podcast is an interview-driven show that gives you honest conversations on CRO, experimentation, user research and digital marketing from the people that live it. Through humor, grace and grit, Guido and his guests give you the tools, insights and motivation you need for your daily CRO grind.

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My team and I have been listening to the podcast and love that we found somebody who talks to a subject near and dear to all our hearts. We have a weekly book club meeting and a monthly growth event.  I assign additional training content like the CRO.CAFE podcast out to my org that is discussed as part of those meetings as well.

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CRO/UX specialist at Yonego B.V.

I enjoy the candid interviews, but my personal fav is the discussion with Sean Sheppard, & Andre Morys. Those are definitely knowledge bombs that changed my perspective in behavioral sciences and how I should think as an Optimizer.‍

Simbar Dube
Growth Marketing Manager at Invesp

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