
Peep Laja
CEO at Wynter
CEO @ Wynter. 3x Founder. Host of the How to Win podcast.
About Peep Laja
Most of your future revenues are gonna come from future customers. If you knew *exactly* what your target customers think about your category (and your company in particular), what their top priorities and very big problems are, what unsaturated channels they use to learn about solutions, this is what'd happen to your business: - you'd nail your messaging, speaking exactly to their pain points - your conversion rates would go up because your pitch resonates better, - your CAC would go down as you'd use the right channels with the right message, - you'd create more meaningful content that moves the dial, - you'd be more deliberate and accurate in providing more value at every touch point, - you'd know how to price your products to maximize willingness to pay, - you'd know how to differentiate, - you'd know where your go-to-market strategy is off, and could fix it. The beautiful thing? You can know all of this with Wynter in under 48 hours.
Skills & Expertise
Career Journey
Chairman of the Board
CEO
Wynter can tell you almost anything you want to know about your ICPs, and what they think about you. Can you list your target customer s top 3 priorities and pain points What about the top channels they use to learn more about the types of solutions you sell If you don t, your go-to-market plan is flawed. Wynter offers a suite of tools to deliver hi-fidelity insights straight from your ICPs: Target customer surveys B2B message testing On-demand ICP interviews and sales meetings B2B user testing Verified B2B audiences, target by title and industry. Everything is self-serve and on-demand. Answers delivered in 12-48 hrs.
Chairman of the Board
Speero, formerly known as CXL agency, is a consultancy I founded in 2011. I was the active CEO until 2016, and have been a board member since.
CEO
CXL is the world leader helping determined marketers become the top 1 in the world. We identify the best marketing practitioners in the world and get them to teach what they know. Our courses are in-depth, follow performance-focused training methods, and get you the results you seek.
More fromCXL
Other experts from the same company