Experience Economy, time well saved & time well spent

May 31, 2019
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In deze aflevering praat ik met Kirsten van der Kraan. Zij is in 2017 afgestudeerd in International Business Management en sindsdien werkzaam binnen Research en Customer Experience. Momenteel is ze als marketeer werkzaam bij InSocial, een bedrijf dat een platform biedt om de klantbeleving in kaart te brengen op verschillende touchpoints in de klantreis. We gaan het hebben over de Experience Economy, we praten over het verschil tussen ‘time well saved’ en ‘time well spent’, hoe je surveymoeheid kan tegengaan en hoe je dit ook op B2B kan toepassen.

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Guido Jansen


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