Luister naar je klanten: weet je eigenlijk wel wat ze nodig hebben?

November 4, 2019
English episodeDutch episode
Recorded during
Recorded during
Digital Analytics Congres
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Listening to your customers: do you know what they really need? - In today’s rapidly changing society, it’s crucial to stay up to date on your customers’ needs. When you tailor new products to (predicted) trends instead of measuring customer satisfaction in hindsight, you’re always one step ahead. In this session, we’ll dive into social listening, a method for analyzing your customers’ needs, and see how our non-profit client RNW Media used it to support the advocacy work of other Sexual and Reproductive Health and Rights organizations.

More info:

Het Digital Analytics Congres 2019 vond plaats op 8 oktober 2019 in de Jaarbeurs in Utrecht en wij deden live verslag vanaf de conferentie. Meer over het congres kun je vinden op

DAC19 werd georganiseerd door het Expertise Center voor Marketing Insights, Onderzoek en Analytics beter bekend als MOA. Meer daarover kun je terugvinden op

Book(s) recommended in this episode



Please note that these transcripts are mostly generated automatically and might not exactly reflect what is spoken by the people in the interview.
Guest(s) in this episode:
CRO.CAFE host:

Guido Jansen


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