Bastian Hausmann
Senior E-Commerce/CRO Manager @ freenet AG - Data Lover & Behavioral Science Enthusiast
About Bastian Hausmann
Ex-WWU Münster (M.Sc. Marketing). Data Lover and Behavioral Science Enthusiast! Using data and behavioral science in order to create the best possible customer journeys and customer experiences is what I truely love doing. I am passionate about understanding customer needs and creating value for them. Thus, I have a customer-centric mindset. In my job I am looking for likeminded people with the same intrinsic motivation, drive and pace. I love to work in a team with other smart people characterized by mutual respect and support.
Skills & Expertise
Career Journey
Senior E-commerce / CRO Manager
Department: Digital Marketing Building and technical leadership of a CRO Team Establishing and optimizing a CRO process (i.a. ideation, prioritization, documentation) Scaling experimentation from 2 to 30 A/B-Tests per year Conducting analysis and reports for management decisions (Tableau & Google Analytics & Quantum Metric) Leading personalization initiatives strategically and operationally Being responsible for commercial and merchandising efforts for various webshops Monitoring the performance of online marketing channels (SEA, Social, Display) Guiding the product team towards content and UX optimization Actively managing stakeholders
