The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)
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0:00 45:32
Summary
Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He's also the co-author of an Amazon.com's bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers, a book he published already 10 years ago. Khalid brings a ton of experience to the table and I’m glad to be talking to him today about the seemingly simple task of finding the things that are broken on your website.
