English Episodes

Below you'll find previous episodes with English content. Want to be informed when we publish new content? Subscribe to CROppuccino English or get all episodes directly in your podcast app.

Why empathy is probably the most important skill for any CRO pro

Aug 3, 2020
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together with:
Amrdeep Athwal
,
Senior Conversion optimisation specialist
at
Conversions Matter LTD
Recorded during

Today we are going to discuss Why empathy is probably the most important skill for any CRO professional and we’ll be doing that together with CRO specialist Amrdeep Athwal from the UK.

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Why statistical knowledge is still crucial when running experiments

Jul 27, 2020
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together with:
Recorded during

What are the 'gaps' that experimentation tools don't (or can't?) tell us about when running experiments and making decisions? Today I talk about this with Georgi Georgiev, creator of Analytics-toolkit.com and author of the book "Statistical Methods in Online A/B Testing".

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Datascience can do what?

Jul 24, 2020
-
together with:
Emily Robinson
,
Senior Data Scientist
at
Warby Parker
Lukas Vermeer
,
Director of Experimentation
at
Booking.com

This is a bonus episode with Emily Robinson (Senior Data Scientist at Warby Parker) and Lukas Vermeer (Director of Experimentation at Booking.com). In her earlier session that day, Emily said that real progress starts when you put your work online for others to see and comment on which in this case was about Github. Someone from the audience wondered how that works out in larger companies where a manager or even a legal department might not be overly joyous about that to say the least so I asked Emily about her thoughts on that. Recorded live with audience pre-covid-19 at the Conversion Hotel conference in november 2019 on the island of Texel in The Netherlands.

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Things that are always broken in Analytics

Jul 22, 2020
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together with:

This is a bonus episode recorded live with audience pre-covid-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. Together with Charles and Arnout we talk about those pesky things in (Google) Analytics that always seem to be broken...

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Building and scaling your (CRO) agency

Jul 21, 2020
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together with:

This is a bonus episode recorded live with audience pre-COVID-19 at the Conversion Hotel conference in November 2019 on the island of Texel in The Netherlands. The topic of this session is Building and scaling your (CRO) agency and first question from the audience was about how to sell an A/B testing program to a new prospective client and how to deal with those clients asking for specific results like for example a 10% lift in conversion rate.

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How you can motivate your organization to adopt CRO

Jul 20, 2020
-
together with:
Ruben de Boer
,
Conversion optimization manager
at
Online Dialogue
Recorded during

Together with Ruben de Boer I explore the ways you can motivate your team and organization to adopt CRO, whether you're just starting out or already have an ongoing CRO program.

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The Art and Science of Converting Visitors into Customers

Jul 6, 2020
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together with:
Recorded during

Khalid Saleh is CEO at Invesp, one of the first companies in North America dedicated to CRO that he founded back in 2006. He's also the co-author of an Amazon.com's bestselling book: "Conversion Optimization: The Art and Science of Converting Visitors into Customers, a book he published already 10 years ago. Khalid brings a ton of experience to the table and I’m glad to be talking to him today about the seemingly simple task of finding the things that are broken on your website.

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Find CRO gold using an SEO crawler

Jun 22, 2020
-
together with:
Luke Carthy
,
eCommerce growth consultant
at
Freelance
Recorded during

In this episode I talk with Luke Carthy and he will teach us how to use a SEO crawler to find on-site conversion bottlenecks AND you’ll find out why tea and biscuits are a golden combination...

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Holacracy: decentralized management and organizational governance

Jun 1, 2020
-
together with:
Morgan Legge
,
Director of Operations & Certified Partner Outreach
at
Convert
Recorded during

In this episode I talk with Morgan Legge, Director of Operations & Certified Partner Outreach at our long time sponsor Convert.com. Today is not necessarily about CRO specifically, but rather about how to work together within your company. Morgan is going to tell us about the decentralized management model called Holacracy which I personally find fascinating and we end our talk talking about how this also led to Convert applying something that is called Conscious Business by for example eliminating bias in hiring and becoming carbon positive.

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Centralized versus Decentralized CRO

May 25, 2020
-
together with:
Andrea Corvi
,
Experimentation Manager
at
iTech Media
Recorded during

In this episode I talk with Andrea Corvi, Experimentation Manager at iTech Media. iTech helps people make smart choices online by creating industry-leading experiences and comparison products. Today we talk about working with a centralized versus a decentralized CRO model.

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