Stane Zabot

I'm Stane, currently working as Team Lead Onsite-Experimentation at Douglas, where I focus on A/B testing, personalization, and conversion rate optimization. With over a decade of experience in e-commerce for some of Europe’s leading retailers, I’ve built and scaled experimentation programs that drive measurable business impact. Over the years, I’ve led the successful rollout of over 500 A/B tests, raised internal awareness for testing and data-informed decision-making, and built dedicated in-house experimentation teams from the ground up. My background includes roles in SEO, UX, and Product Ownership—giving me a broad perspective and the ability to successfully align technical, user-centric, and business goals. I’m passionate about learning, growth, and building strong collaborations. Like Gary Vaynerchuk says: “Be easy to work with.” That’s something I live by. I value clarity, openness, and a good sense of humor in how I work with others. Selected achievements: > Built experimentation teams for two of Europe’s largest retailers > Drove >500 A/B tests and personalization experiments > Established testing processes, governance, and stakeholder communication standards > Led three major website relaunches from a UX and SEO perspective > Proved uplifts in key KPIs (e.g. doubling lead generation, boosting order conversion) through testing > Certified Product Owner with hands-on project delivery experience across disciplines Let’s connect — I’m always curious to exchange ideas around experimentation, UX, and digital growth.