Philipp Becker
Senior Marketing Manager Strategic Conversion Specialist bei Hubspot
Senior CRO Marketing Manager DACH @HubSpot | Expertise in Conversion Optimization, Lead Generation, Web-Analytics, and Consumer Psychology 🚀
Über Philipp Becker
As a passionate marketer with an analytical mindset, I'm enthusiastic about finding the perfect balance between data and creativity. My drive: developing user-oriented solutions that go beyond mere number optimization and create real value. What defines me: - Data-driven thinking with a creative problem-solving approach - High affinity for digital innovations and AI-powered marketing strategies - Continuous curiosity and willingness to learn in a rapidly evolving field What I'm passionate about: - Finding the perfect mix of analytical precision and user-oriented design - Sharing knowledge and growing together with others - Transforming complex challenges into measurable successes Collaboration in diverse teams and jointly developing innovative solutions drive me daily. I value open exchange and constructive feedback as a foundation for continuous development. I welcome new connections and inspiring conversations about AI in marketing, effective lead generation, CRO strategies, or other exciting digital topics. Let's connect and exchange experiences! 🤝
Skills & Expertise
Career Journey
Senior Marketing Manager Strategic Conversion Specialist
Creation and implementation of a CRO roadmap with measurable increase in the conversion rate of the German blog. Planning and execution of data-driven A/B tests to optimize sign-up journeys. Development and implementation of content offers for strategic lead generation. Optimization of the double opt-in process with significant increase in opt-in rates. Regular tracking, analysis and optimization of conversion rates across various marketing channels. Creation and implementation of content guidelines for consistent blog quality. Strategic newsletter marketing with successful consolidation of subscriber databases. Increased efficiency through automation of reporting processes using AI and API integration. Introduction of innovative AI marketing solutions for improved user experience. Management of international SEO and CRO projects with measurable performance improvements. Mentoring role for colleagues in the areas of data analytics & CRO. Podcast Host @Listen & Grow.
Folgen mit Philipp Becker
Testing-Strategie und CRO-Insights von HubSpot - mit Philipp Becker
In dieser Folge sprechen wir über Conversion Rate Optimierung im B2B-Umfeld. Philipp Becker, Senior CRO Marketing Manager bei HubSpot, erzählt, was man bei Experimenten auf Content-Seiten wie Blog oder Landing Pages beachten sollte. Zudem teilt er Best Practices und verrät, durch welche Tests sie es geschafft haben, ihre Conversion Rate deutlich zu steigern. Erfahrt, welche KI-Features Hubspot bereits in der eigenen Software integriert hat.Viel Spaß beim Hören. 🎧**Philipp's Buchtipps:** - *Daniel Kahneman “Thinking fast and Slow"* - R*on Kohavi “Trustworthy Online Controlled Experiments”* - Dale Carnegie “Wie man Freunde gewinnt” **Philipp's Podcast-Tipps:** - Hubspot Listen & Grow - HubSpot Hangout Guest: Philipp Becker URL: https://de.cro.cafe/guest/philipp-becker
#37 Einblicke in die Conversion Rate und Funnel Optimierung - mit Sebastian Pilgram
Sebastian Pilgram, Senior Conversion Manager erzählt über seine jahrelange Erfahrung in der Conversion Optimierung und teilt seine persönliche Meinung, warum klassische Relaunch-Projekte nicht sinnvoll sind. Außerdem erfährst du, warum das Thema Copywriting gerade in der Conversion-Optimierung so relevant ist und wie du mit diesem unfairen Vorteil deine Webseitenbesucher verkaufspsychologisch von deinem Angebot überzeugen kannst. Guest: Sebastian Pilgram URL: https://de.cro.cafe/guest/sebastian-pilgram