How qualitative data improves your CRO strategy

Zusammenfassung

<div>Qualitative vs. quantitative data analysis? Today we are talking with <a href="https://www.linkedin.com/in/scottmvoigt/">Scott Voigt</a>, co-founder and CEO of <a href="https://www.fullstory.com/">Fullstory</a> about how qualitative data analysis helps you to drive conversions. Scott tells us why a solid data basis is so important for optimizing websites or apps and how a digital experience intelligence platform can help you optimize your conversion rate. He also talks about current trends in customer journey optimization.Of course, we asked Scott for book recommendations - here are his tips:</div><ul><li><strong>Working Backwards, </strong>Colin Bryar, Bill Carr</li><li><strong>Who: The A Method for Hiring, </strong>von Geoff Smart, Randy Street</li></ul><div>&nbsp;Guest: Scott Voigt URL: https://de.cro.cafe/guest/scott-voigt&nbsp;</div>