Ton Wesseling

Frequently I host Experimentation masterclasses and workshops, mostly co-organized with Conversion Experimentation-related industry events. 𝗜 𝗺 𝗮𝗹𝘀𝗼 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗳𝗼𝗿 𝗶𝗻-𝗵𝗼𝘂𝘀𝗲 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴: 𝗹𝗶𝘃𝗲 𝗮𝗻𝗱 𝗿𝗲𝗺𝗼𝘁𝗲. 𝗥𝗲𝗮𝗰𝗵𝘁 𝗼𝘂𝘁 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 I ve created the following virtual courses: A/B-testing mastery for CXL Institute in the US A/B-testing deep dive for Emerce in the Netherlands A/B-testing success for the Digital Elite Hub in the UK

Holding company for the internet publishing and event activities on optimization and experimentation I started. The main goal is to promote the optimization and experimentation industry and to grow and spread CRO & experimentation knowledge faster. Visit the websites for tickets and sponsorship opportunities. Event: Conversion Hotel (since 2014) - https://conversionhotel.com Event: Experimentation island (since 2025) - https://experimentationisland.com Event: Outperform Conference (under development) - https://outperformconference.com Awards: Experimentation Culture Awards (since 2020) - https://experimentationcultureawards.com Event email list: Conversion.Events (since 2023) - https://conversion.events Tools: ABTestGuide (since 2014) - https://abtestguide.com

As an experienced experimentation coach, I often share my knowledge and learnings on experimentation at conferences around the (virtual) world. I was invited to keynote at events like: Experimentation Elite in the United Kingdom Emerce Conversion in The Netherlands Conversion Jam in Sweden and Norway Growth Marketing Summit in Germany Digital Elite Camp in Estonia CXL Live in the United States Conversion Boost in Denmark Superweek in Hungary 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗺𝗲 𝘁𝗼 𝘀𝗽𝗲𝗮𝗸 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗲𝘃𝗲𝗻𝘁.

I love to work with organizations on building and growing their experimentation programs. Embedding experimentation in the DNA of teams and organizations gets me up in the morning. It s an extensive range of work that I like, from the broad strategic perspective on the one hand to the details of business growth opportunities on the other hand. Ultimately, it s all about solving challenges, which I do fast and effective, based on data. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝗼𝗳 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗜 𝘃𝗲 𝗳𝗶𝗻𝗶𝘀𝗵𝗲𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁: Travel company (NL): leading the project to build an experimentation program Publisher (EU): training teams on experimentation strategy and tactics Telecom company (EU): consulting on experimentation at several offices Ecommerce company (NL): leading the check-out funnel experimentation program Banking (NL): training teams to become more effective in experimentation 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝗺𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗴𝗿𝗮𝗺.