Roy Huiskes

I am Roy Huiskes, a digital strategist with a focus on SEO, CRO and UX. Since 2003, I have been optimising websites for both visitors and search engines. Not through isolated actions and tricks, but through strategy, data and customer behaviour. Many organisations invest in SEO, but lose sight of the big picture as soon as scale, complexity or dependencies come into play. Think of replatforming, international rollouts, content production with AI, or a proliferation of stakeholders. For marketing teams and agencies, I make SEO and content strategy scalable, findable and manageable. Not by endlessly optimising individual keywords or technical details, but by aligning strategy, content and technology. Making sharp choices: what delivers demonstrable results, what is secondary, and what can be automated? Whether it's AI-generated content, legacy CMSs or fragmented teams, together we lay the foundation that allows you to grow in a scalable and remarkable way. What this delivers: - Control over complex processes such as international SEO, migrations or replatforming without strategic loss - From AI chaos to content strategy: LLMs and AI tools that strengthen your brand instead of diluting it - Embedding in your organisation: less dependence on external parties, better collaboration between teams - Fast, sharp decisions by asking the right questions and filtering out noise My background in UX and interaction design ensures that we look beyond rankings or technology: we connect search behaviour, brand identity and conversion into a single strategic line. Experience at organisations such as AholdDelhaize, bol, Sunweb, FBTO, Greenchoice and various marketing agencies as Principal SEO, often in complex processes such as replatforming, international rollouts or integrating SEO into broader marketing and content processes. Whether it's replatforming, integrating LLMs into your content process, or simply the question ‘why isn't this working anymore?’, together we'll find the core issue and solve it. We start with a strategic kick-off to get a clear picture of what does work. Then we bring structure: a clear roadmap, priorities, responsibilities. Your team grows in knowledge and independence, with involvement in strategic sessions and adjustments without getting bogged down in projects. Simple, but not easy.