Joris Groen

With great and super talented colleagues, I worked on innovations for the Accomodations Business Unit. This included AI-driven personalization, conversational interfaces such as the AI trip planner and conversion optimization of the checkout process. Main activities were user research, requirements gathering, ideation, UX/UI design, AB testing, user testing and stakeholder management My contributions spanned all platforms: web, mobile web, Android and iOS.

Best-seller Online Influence helps digital designers and online marketeers boost their results by applying behavioural science. It describes a structured approach, and provides over 150 cases and illustrations on how to apply persuasive design principles, curated and based on my years of experience. It won the prestigious PIM Jury Award for Marketing Text Book of the Year . It s selling world wide in English, Spanish, Chinese, Russian, Thai and Japanese.

Co-founded this digital design agency, that focused entirely on maximizing conversion, operating from 2012 to 2020. Pioneered a human-centric design methodology grounded in behavioral science, data and customer insights. Managed over 40 UX designers, conversation designers, copywriters, and researchers, delivering implementation-ready design for our clients. Our designs boosted the performance of over 200 clients worldwide, including KLM, BYD, Mercedes, World Nature Fund, Achmea, and ING Bank, as well as start-ups, scale-ups and comparison websites. Designed and developed a proprietary SaaS tool for chat-based lead generation, called 1 Question . I managed implementations for clients like Mercedes, New York Pizza and Mazda. Our work for Bol.com (e-commerce) won the Dutch Conversion Award in 2017. Developed the Conversational Academy in collaboration with Google. This e-learning platform trained conversation designers to create chat and voice assistants. Clients included multinationals like Vodafone and Adidas, and it later spun off into the well-known Conversation Design Institute. Established partnerships with major agencies in Belgium, China and Thailand to localize our services, supervising projects for clients like Belgian Railways (NMBS), ZTE, and Krungsri Bank. Gave keynotes at universities, multi-nationals and conferences, including IXDC Beijing, Chatbot Summit Berlin and the University, SAP Germany and University of Applied Sciences Amsterdam.