JG
Joris Groen Partner & Creative director at Online Influence Institute - CRO.CAFE podcast guest

Joris Groen

UX Lead and Conversion Consultant (Freelance)

Psychologist with 25 yrs in UX design, best-selling author, ex-Booking.com | Helps you skyrocket online growth

🇳🇱Netherlands

Over Joris Groen

I help digital product teams turn consumer psychology into online growth. Here's how Use my Persuasive Content Toolkit (Miro, FigJam) A set of canvases to generate conversion-boosters based on persuasion psychology. Includes prompts for your AI co-worker DM me for a free version or get one on my website 🥇 𝗚𝗲𝘁 A/B Test Proposals, No Cure No Pay 30%+ win rate, or your money back. DM me for details! 🧠 𝗗𝗼 𝗺𝘆 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀: Behavior Design for Online Success Walk away with UX sketches, content ideas, and copy improvements Just like Disney, Booking.com, Coca-Cola, Marktplaats, Postcodeloterij, DM me for details or book one via my website. ‍ 𝗔𝗱𝗱 𝟮𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗨𝗫 𝗮𝗻𝗱 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 Interim leadership to transform your customer journey: improve customer experience Boost online results Expand your market Increase loyalty DM me for details and availability 𝑷𝒔𝒚𝒄𝒉𝒐𝒍𝒐𝒈𝒚 𝒊𝒔 𝒕𝒉𝒆 𝑲𝒆𝒚 𝒕𝒐 𝑶𝒏𝒍𝒊𝒏𝒆 𝑺𝒖𝒄𝒄𝒆𝒔𝒔

Career Journey

UX Lead and Conversion Consultant (Freelance)

Joris Groen Self-employed
Amsterdam, North Holland, Netherlands Hybrid

Helping digital product teams improve user experience and boost conversions by customer research, UX design, A/B testing, mockup testing and streamlining the UX process. Completed projects in 24: Liberator.co.th (investment app), conversion research. I surveyed and interviewed 100 investors and used the findings to advise the CEO on how to drive growth by building communities. LiveFootballTickets.com: A/B test proposals. I designed a set of implementation-ready A/B tests, including copy, persuasive messages and UX improvements, based on behavior design principles, competitive analysis and user walkthroughs. Bird Express Logistics: Interim UX & Product Lead. I streamlined the internal UX process and run UX design sprints that included mockup testing, which then shaped UX and product vision.

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