Michael Witzenleiter

Michael Witzenleiter, MBA and Founder of Conversion Maker and [Pryvet.ai](http://Pryvet.ai), is a transformation powerhouse in CRO and AI-driven personalization for European e-commerce. With a track record of boosting clients’ main KPIs by an average of 22% within a year, Michael’s motto “Technology meets People” ensures every episode of CRO.CAFE balances cutting-edge tactics with real human impact. His history as Managing Director at Kameleoon—Europe’s leading AI personalization platform—equips him to unravel the complexities of AI-enabled testing and personalization strategies, often weaving in humorous quips comparing test variants to coffee blends: “You need the right roast to perk up conversions!” ☕🤖. His deep dive into customer value optimization makes him the perfect host to stir both brains and beans.