Tom van den Berg

As a senior CRO specialist, I have over 10 years of experience in setting up, improving and running experimentation programs. With a background as a web analyst, I have a lot of experience in analyzing different data sources and translating this into hypotheses. With both client-side and agency-side experience and also as a freelancer, I have worked for many different types of companies in different industries. In addition, I also have my own Shopify webshop in which I sell tableware. This makes me a T-shaped marketer with a lot of experience in the field of CRO and experimentation, but also has broad knowledge of online marketing and eCommerce.