Rudger de Groot

Rudger de Groot is a seasoned expert in Conversion Rate Optimization (CRO), experimentation, and A/B testing, with a career spanning over two decades. His extensive experience encompasses the development and implementation of data-driven strategies that have significantly enhanced user engagement and business performance across various industries. Throughout his career, Rudger has been recognized for his exceptional contributions to the field of CRO and experimentation. Notably, he received the DDMA Dutch CRO Award in October 2019, highlighting his innovative approach to conversion optimisation. In November 2020, Rudger’s work earned him the Dutch Search Award for Best CRO Campaign. In recent years, Rudger has specialized in leveraging GrowthBook.io, an open-source platform for feature flagging and A/B testing. His expertise with GrowthBook has enabled organizations to implement robust experimentation frameworks, facilitating rapid testing and informed decision-making. Rudger’s proficiency with this platform underscores his commitment to adopting innovative tools that drive optimization and growth. Rudger’s dedication to advancing CRO and experimentation methodologies, combined with his award-winning achievements, positions him as a leading authority in the field. His work continues to influence best practices and inspire professionals aiming to enhance digital experiences through strategic experimentation.