René Gilster

#Behavioral Scientist #Data Analyst/Scientist #Keynote Speaker #Lecturer I am an expert in behavioral science, consumer psychology, experimentation (A/B testing, MVT) and data analytics. I help companies to grow. I apply my broad range of methods and experience from academic research, corporate work and consulting to companies to help them understand their customers and their desires and motivations. Currently, I am working at the leading consultancy for consumer psychology in Germany to achieve digital growth for corporations and well-known companies. In my work I combine quantitative and qualitative methods, conscious and unconscious processes to optimize the customer journey. As a psychologist with a PhD, I previously taught and researched for several years at the University of Kiel and the LMU in Munich. At Germany's largest online retailer, I developed and led the Experiments team for six years with responsibility for deriving data-driven insights for the e-commerce platform, for the testing infrastructure and further development of data analytics and data science methods.