Niklas Bräutigam

Life is not about planning. It's about experimenting. ‍ As a Conversion Rate Optimization (CRO) Manager at C&A, I specialize in enhancing the user experience across our online platforms through user research and experimentation. My academic career focused on computer science, entrepreneurship and innovation, including an internship at eBay, instilled a passion for optimizing digital products. 🧪 Understanding what drives, stops, and persuades users, paired with trustworthy online controlled experiments, is the key to sustainable growth for me. 🚀 In 2023, I co-founded Conversion Stash, the largest resource directory for CRO and experimentation practitioners (www.conversion-stash.com | 1k LinkedIn Company Page Followers | 350+ Substack Subscribers).