Michiel Jansen
Global Lead Conversion - Centre of Excellence at Ing
About Michiel Jansen
Lead Global Centre of Expertise Conversion Optimisation for ING Building Growth, Digital Sales and Optimisation Teams since 2008. For: ABN Amro, Essent.be, Marktplaats, Visa & Mastercard, Leaseplan/Ayvens. Part of team: Adidas, Alliander, Carnext Startup-founder 2002-2008 Product development for DPG, Vodafone, ABN AMRO, MoneYou
Skills & Expertise
Career Journey
Trainer Conversion, UX & CX ( Growth Tribe) Trainer Advanced Course Experimenting
Global Lead Conversion - Centre of Excellence
Make Did you test that the NR 1 Question in ING. Boosting sales in 30 hands on workshops across 9 ING countries. Spreading the culture of data & experimentation, increasing craft, focus. Safe culture were we let data, research and test results do the talking. Owner of Global Adobe Analytics contract
Global Conversion Lead CRO
By experimenting & building a fact-based culture we update the knowledge of the LeasePlan countries, product, marketing, content and UX Teams on what works for the visitor and LeasePlan. This will bring our online product offering and platform to a higher level and help Leaseplan to be more Customer Focussed, fact-based and continuously improving and evolving. The growth team works for all other Scrum teams and therefore the role requires a broad view and a can-do connection with the other teams.
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