About Mauren Kaufmann
I craft user-centric ecommerce experiences that both elevate brand and convert. Skilled in UI/UX design, branding, brand equity and Shopify optimization. Currently managing storefront design for +40 brands at OpenStore. Ethical design and Zero Waste enthusiast. Creative thinker and technology geek. Occasional writer and cooker. Digital nomad from time to time. Outdoors lover.
Skills & Expertise
Career Journey
Design & UX Lead
Leading all things storefront design, UX & strategy.
Head of Design & UX
Built and led the Storefront team by designing, improving, and optimizing customer experience and brand equity across online sales channels. Created a strategic and seasonal website roadmap for every quarter. Implemented, strategized, and executed Dynamic Yield personalizations, AB Testing, and CRO. Delivered exceptional results and improved overall customer experience and brand equity, resulting in increased profitability.
Head of UI/UX
Performed as the lead designer for all projects requiring a design component within the company. Collaborated with clients to provide comprehensive design solutions, starting from the initial concept and branding phase, through to the development and delivery of MVPs and final end-user products. Offered extensive expertise in the areas of UX/UI design, Audits, CRO and general web design, to enhance the overall user experience and drive business success.
UI/UX Consultant
Provided general consulting services for the Hello Fears web ecosystem and platforms.
Creative Designer & Consultant for UI/UX and Branding
Provided services such as Design Strategy, UI/UX and branding design, ecomm consulting, and project management for a variety of brands and companies such as: DAVIDOR Paris Nolé Care BEtime Practice Top Hispanic Speakers Renna Jewels Artizan Joyeria Baby Noomie En Defesa Propia by Erika de la Vega Mariana Atencio Asylum Marketing (for brands such as Zumba, Medtronic) Sistema Económico de Latinoamérica y el Caribe (SELA) Fundación Empresas Polar Escuela de Comunicación Visual Prodiseño
