Marlies Wilms Floet

Combining my background in Economic Psychology, International Qualitative Research and experience in E-commerce Management, I found my passion in Experimentation, Conversion Rate Optimization, Digital Strategy, UX Research and building great experimentation teams. It is my belief that only based on in-depth understanding of the end-users (for example by making data-driven analysis, Personas, Customer Journey mapping, UX Research), you can build a successful and durable growth strategy. With a 'growth mindset' in the whole organization and by using a structured scientific-based process of data-driven insights, experimentation and validation I have great success at different B-to-C, B-to-B and Non-Profit organizations. • Experimentation and validation in innovation, product development, marketing and strategy • User Experience Research • Conversion Rate Optimization Strategy & Consultancy • Team management • A/B-testing • Psychology of Persuasion • Customer Journey Mapping • International Qualitative Research • Co-creation • Design sprints • Lead generation • Regular speaker at events and organization of Master Classes