Khalid Saleh
CEO at Invesp
25% More Conversions in 90 days | 36,000+ AB Tests, 900 Clients, Zero Guess Work | CEO @ Invesp | Speaker on Data-Driven Growth.
About Khalid Saleh
Because improving conversion rates should NOT feel like a gamble, our model is simple: No results, No payment. Hi, I'm Khalid Saleh, co-founder & CEO of Invesp. We're The World's #1 ranked Conversion Rate Optimization Agency, helping brands increase conversions by 35% in 180 days or less. How do we help brands generate more pipeline, revenue, and profits? We fix the low-hanging fruit on their sites, create a strategic conversion roadmap, and move fast. We improve conversions for just about every business type—SaaS, ecommerce, traditional retail, lead gen—you name it. Our clients include big names like eBay, Target, Discover, BarkBox, and startups you'll soon be talking about. My story? I am a recovering software architect. In 2005, I was the proud architect of a $50 million ecommerce site that... well, let's just say it didn't go as planned. Tons of visitors, but only 10 orders. Two things happened as a result: 1. I missed my annual bonus 2. I wondered if there is something brands can do to turn visitors into customers So, in 2006, I co-founded Invesp, one of the first agencies focused entirely on conversion rate optimization (CRO) & AB testing. Since then, we've run over 36,000 A/B tests and helped hundreds of companies increase online sales. When you have that many A/B tests under your belt, you can do things others can't. We've built a Conversion Intelligence Platform that uses machine learning to supercharge any CRO program we run. Companies we work with see an average of 12x return on their investment with us. Here is what you get with Invesp: - Conversion Rate Optimization: Platform + Professional services team. - Conversion Rate Audit: Identifying your website's biggest conversion blockers. - Landing Page Optimization: Creating pages that convert. - CRO Training: Empowering your team with CRO skills What I do: - Lead CRO projects. - Speak at top marketing conferences worldwide (SMX, PubCon, Shop.org, Internet Retailer). - Write about CRO, marketing strategies, and business growth. My approach? No trendy "growth hacks." I believe in solid data, careful analysis, and strategies that actually work for your business. Want to learn more? - Check out my blog: https://www.invespcro.com/blog - Read my book on Amazon: https://www.invespcro.com/cro-book - Connect with me here on LinkedIn for regular tips on CRO and e-commerce growth Let's talk about how we can boost your online sales.
Skills & Expertise
Career Journey
Co-Founder
Figpii allows you to run AB testing, heatmaps, session replays, and online polling on your site with a single line of javascript. Back story: Part of running an experimentation program required our clients to sign up for different tools: AB testing, heatmap software, session replays, and online polling. For larger clients, these tools were expensive. But it does not stop there. These tools were slowing down our client sites. We seemed to be fighting with IT teams to convince them to keep these tools in place. CTOs complained that we are causing performance issues. These tools tracked visitors in different ways. So, an AB testing tool told our clients that they get 500k visitors/month. The heatmap tool told them they only 350k visitors/month. And not to be outdone, session replay tool them told them they get 600k visitors/month. You get the idea. Frustrated with all this, we decided to build an internal tool that our clients can use. A year later FigPii was born. We started using it with our existing clients. Immediately, things got better. The cost is down. No more complaints about site slowing down because of all the different scripts. We can add also useful features that can help us understand visitors better. Many clients suggested that we release the tool publicly. Although the idea is attractive. But we knew that a bigger spotlight will be shined on the tool if we do so. There is a big difference between a tool that you use internally and a tool that is available to the public. But we kept hearing the same feedback - release it, people will love it. In January of 2020, we made the tool available to the public for the first time. Within the first month, we had about 400 companies sign up for an account and start using the tool. Our consulting projects have driven the features that you see in FigPii. Now, we are getting constant feedback and suggestions of things to add. We love that.
CEO
I am the CEO and co-founder of Invesp, one of the first companies to focus on experimentation and conversion rate optimization in North America. Over the years, I have worked with hundreds of companies that range from well-established brands (eBay, 3M, The Special Olympics, DishNetwork, Discovery, and many others) to fast-growing startups to increase their online revenue. My sweet spot is running experimentation programs for e-commerce and SaaS companies. We focus on two areas: - Figure out what areas are broken in our clients sites and campaigns and run experiments to validate our solutions. - Identify strategic innovation projects that set our clients apart from their competitors. We typically generate a 10 to 35 increase in online revenue within 12 to 16 months.
