John Dawson
Managing Director at The Mmm Doctor
Marketing Effectiveness Expert
About John Dawson
In March 2007, I co-founded marketingQED with my Partners to offer marketing analysis software to the marketing, media and consultancy communities. We specialise in helping organisations quickly extract insight from their data through simple to use tools which are accessible to all. In September 2007, we released our first package modelQED - a unique package which helps organisations assess the ROI for any and all of their marketing activities. Subsequently, we have released a range of other packages to help optimise marketing investments, pricing and promotions. Most recently (Feb 2015), we released portfolioQED – a resource allocation tool to help brands allocate resources more effectively across their entire portfolio. Specialities: Marketing Analysis, Marketing Dashboards Marketing Mix (Econometric) analysis; Resource optimisation, Time-Series analysis
Career Journey
Managing Director
Founder and MD of the MMM Doctor - helping advertisers and agencies get the most from Marketing Mix Modelling (MMM)
Founder
Managing Director and Co-founder
I m really excited to lead an international team of experts in the marketing optimisation space. I m humbled to work with great people who want to do more and achieve more every day. ScanmarQED is an exciting place to be and our offers are fantastic - whether it s data harmonization for marketers (bringing it all together to see more), advanced analytics (Machine Learning Human interaction) or planning and optimisation, the real challenges are the same - help people achieve more (and get home to see their family instead of burning the midnight oil at their offices).
Co Founder and Chief Client Officer
As Chief Client Officer, I focus on helping our clients to gain the maximum value that they can from the tools we provide. I lead a global team who are ready and able to help clients learn, evaluate and manage the process of marketing analytics. I am also keenly involved in the Sales and Marketing operations as well as being deeply involved in the design and planning of some of our new and most innovative products.
