Iqbal Ali
Text-mining and user research with AI
Text-mining and analysis, founder @Ressada | Experimentation consultant, coach, training | Developer | Writer & Comics Author
About Iqbal Ali
With over 20 years of expertise in UX design, development, data, and optimisation, I can help you improve the quality and velocity of your experiment programs. Whether providing training to existing teams or executing an experiment program myself, researching, ideating, developing experiments, and analysing experiments. My approach at organisations with existing programs is to start with auditing existing processes, shadowing teams, assessing technical tooling and site architecture. I analyse data quality issues and implement solutions, leveraging Python to develop tools to automations to reduce friction points and improve processes. For those seeking a comprehensive solution, I conduct site-wide audits encompassing site analytics, qualitative research, and more. I have also developed my own user review and text-mining application, utilizing AI to extract valuable insights from user feedback and reviews, thereby aiding in product improvement and experiment backlog development. I was previously the Head of Experimentation at Trainline, where I set up and led the experiment program. I've also helped build experiments and run programs at BBC Maestro, Simpson Millar, Eventbrite, and more. I'm the author of the "CRO Tales" comic series on LinkedIn; co-host of the "Treachery of Data" YouTube/podcast; and co-host of the Conversion World Roundtable, where we deep-dive into industry topics. I'm also a self-published comics creator and graphic novelist (see https://iqbala.com for details). As an independent consultant, I offer my services to startups, medium-sized enterprises, and large corporations. With my end-to-end experience in experimentation, I'm ready to help.
Skills & Expertise
Career Journey
Text-mining and user research with AI
Developed an AI and data-science tool to analyse large amounts of unstructured data (user reviews, survey responses, support chats, interviews). The tool identifies problems, marketing content opportunities, user personas, and more.
Experimentation Consultant/Freelance
Establish and execute experimentation programs and research processes. Provide training and coaching to team members in experimentation, statistics, and analytics, often using comics to communicate important ideas and information. Create automation tools utilising AI (with Python and langchain) to enhance efficiency and minimise friction across the experiment program. Conduct site architecture and data collection audits, and implement fixes to ensure accuracy of experiments. Participate in user research and ideation and either develop experiments or facilitate the development of experiments. Analyse experiments and experimentation programs, embed decision-making processes using statistics and data dashboards and communicate with stakeholders. Co-host Treachery of Data and also Conversion World, sharing industry knowledge and talking through specific industry topics and issues. Companies include: Eventbrite, BBC Maestro, Simpson Millar, Turing Labs, and more.
