Gerk Mulder

I optimize my life. And at Briljante Geesten, I optimize websites—for the end user. Yes, there's SEO next to my name, and rightly so. But it's not the traditional SEO aiming purely for rankings; it's SEO driven by genuine user needs. My goal is better visibility for websites that truly help the end user. No shortcuts, no tricks—just sustainable growth built on hard work and collaboration. Because in my world, CRO equals SEO. I don't play padel—I prefer cycling. I don't host a podcast. I'm not a public speaker. I'd rather not blog. I don't claim to know everything, But I'm skeptical of those who do.