Dr. Tim Wiegels
Executive Data Advisor & Founder at Tim Wiegels Data Solutions
Executive Data Advisor | Strategy & Leadership on Demand | Keynote Speaker, Podcaster & (bad but passionate) Singer | ex-VP Data @ FREENOW
About Dr. Tim Wiegels
I work with founders and executive teams to turn data into a strategic asset – not a headache. As an Executive Data Advisor and former VP Data @ FREE NOW (100+ FTEs, multi-market, multi-brand), I help companies define the right KPIs, build scalable data cultures, and align business needs with usable, smart data infrastructure. I combine a PhD in Structural Bioinformatics with 15+ years of real-world experience – from building models and pipelines to leading international teams and shaping C-level strategy. I bring leadership experience and a pragmatic, use-case-first mindset. I don’t just advise – I help execute. Whether it’s about AI use cases, marketing measurement, platform architecture or just getting your data team unstuck – I help you move from chaos to clarity. Clients come from mobility, health, retail, streaming, delivery and more. Also: keynote speaker, podcaster & co-host, workshop host, mentor – and bass singer in the world’s finest choir: the Hamburger Goldkehlchen. Let’s turn your data mess into momentum.
Skills & Expertise
Career Journey
Co-Founder
Driving innovation with a scalable B2B model that accelerates go-to-market for cosmetics through automated product development. Successful launches of multiple products, covering formulation, design, and packaging, combined with iterative validation through MVP testing and market feedback. Development and implementation of a multi-stage go-to-market strategy, supported by a cross-functional team of experts in cosmetics, marketing, and data, alongside a strong network of manufacturers, labs, and suppliers. Streamlined processes and enhanced efficiency through smart tools and workflows.
Member of the Board of Advisors & Mentor
Guiding data professionals through tailored mentorship, leveraging my expertise to boost their career progression. In my advisory role, I shape DataActionMentor s strategy, ensuring the delivery of comprehensive, impactful data education across the full spectrum of data disciplines, covering technical skills, leadership, and fostering a data culture within organisations. Rocket-fuel your startup growth. With actionable 1:1 Mentorship from leading Data, Analytics & AI experts. For a price that every startup can afford.
Advisor Data & Marketing Strategy (Freelance)
Supporting ECE in aligning data and marketing strategy across departments. Focused on operationalising online and offline data for stakeholder use, improving marketing efficiency, and driving enablement. Topics include data strategy, marketing analytics, tracking, and MarTech infrastructure. (Stack: MS Fabric, GA4, Power BI, BigQuery)
Pollen Trainer
Teaching one-day workshops on how to use and democratise your data as well as predictive analytics for customer behaviour (and obviously a bit of how to get GenAI into the mix )
Executive Data Advisor & Founder
Providing executive-level advisory and hands-on support for data strategy, leadership and transformation across the full data lifecycle. Acting as a trusted partner for founders, executives and data teams in startups and scaleups, helping to define KPIs, build data cultures, implement scalable platforms and unlock business value with data. Expertise includes AI-driven use cases, marketing measurement, and the design of effective MarTech ecosystems always rooted in business needs, not hype. Projects span industries like food delivery, retail, real estate, health, and video streaming always with a clear focus: enabling companies to think and act data-driven. In parallel: active as keynote speaker, workshop host and podcast guest.
