Annemarie Klaassen

I am a Lead CRO specialist with over 15 years of experience. Since 2019, I have been working at VodafoneZiggo, where I act as an enabler to implement an experimentation culture (won the Experimentation Culture Award in 2020). I place significant emphasis on training CRO specialists, standardizing/automating the CRO process, and advocating the CRO way of working to other parts of the organization and the outside world. Last year, VodafoneZiggo won 2 Dutch CRO awards and was one of the finalists for the Experimentation Elite Team Award.