André Morys

For over 26 years, I have been leading konversionsKRAFT, the leading business optimization consultancy in the D-A-CH region, with a team of more than 80 consultants, designers, and conversion experts. We help enterprise clients achieve digital growth by combining qualitative research, consumer psychology, and behavioral economics with data and experimentation. As a CEO and Founder, I am responsible for the continuous improvement of our optimization services and the development of our proprietary methodology and framework. I am also a university lecturer, a published author, a public speaker, and a certified storyteller for influence. My personal mission is to share my knowledge and insights on how to create better optimization hypotheses and deliver higher uplifts in ecommerce optimization.