Abi Hough

International Speaker: Have I got your retention? Conversionboost 2024, Copenhagen, Denmark UX Ghent 2024, Belgium Experimentation Unite 2024, Paris, France The Conference Known As Conversion Hotel 2024, Texel, Netherlands Experimentation Elite Winter 2024, London, UK Klayvio Meetup, 2025, Amsterdam, Netherlands E-commerce Conference 2025, Athens, Greece Emerce Conversion & Analytics 2025, Amsterdam, Netherlands Conversion Rate Optimisation in 20 minutes (ish) Digital Women Live 2020, Global Hidden gold: Accessibility, QA & Device Testing Conversion Hotel 2018, Texel, NL Generational Conversions: Optimising for an ageing population Conversion World 2018, Global Accessibility and Optimisation: Friends with benefits Conversion Elite 2017, Manchester, UK Functionality Testing: Getting it Right Before We Start Optimising Digital Unleashed 2017, London, UK Hypothesize This: How Do You Find $100M of Lost Revenue Without Creating a Single Experiment? Conversion XL 2017, San Antonio, TX, USA Specialties: Conversion rate optimisation processes, implementation and strategy Multivariate & A/B testing User research Website heuristic analysis Consumer behavior and psychology UX/UI methodology, prototyping, design & testing Cross device and browser functionality and compatibility testing Quality assurance Accessibility