Marta Florentyna Saratowicz
Head of Product at Iih Nordic
Data Strategy & Product Leader | Data & Digital Transformation | Cross-Functional Leadership | Data Governance & Compliance
About Marta Florentyna Saratowicz
🚀 Product & Strategy Leader | Data, Digital, and Business Transformation I specialise in strategy execution, product leadership, and data-driven decision-making, helping organisations bridge the gap between business priorities, data governance, and agile execution. With experience leading global initiatives, I have worked across FMCG, retail, and regulated industries, driving digital transformation and enterprise data strategy. Product Leadership & Agile Execution – Leading cross-functional teams to develop and scale enterprise data products, ensuring alignment with business and regulatory goals. Data Governance & Compliance – Managing data governance frameworks, regulatory compliance (GDPR, AI Act), and enterprise security in highly regulated industries. Strategy & Business Impact – Driving strategic initiatives that optimise operations, enable business growth, and align with executive priorities. Cross-Functional Leadership – Partnering with legal, IT, engineering, and business teams to deliver scalable, data-driven solutions.
Skills & Expertise
Career Journey
Head of Product
At IIH Nordic, I led the buildout of our Product department and helped reshape the company s direction through strategy, analytics, and tech partnerships. I worked across industries fashion, pharma, retail, logistics to help clients like Boozt, Matas, Maersk, and Norlys navigate market shifts, drive growth, and make smarter decisions with data. Internally, I was part of the strategic transformation, supporting C-levels with board materials and quarterly planning. I launched new products, grew vendor relationships, and brought structure to how we prioritised investments in privacy, automation, and platform maturity. From profit otimisation strategies, through customer traceability frameworks to privacy-first tools like Recapture, I m proud of the balance we struck between commercial impact and long-term value. And as a team lead, I focused on culture and coaching driving agile transformation while keeping morale and retention high. P/L responsibility Executive relationship development Agile change management Go-to-market strategy Budget responsibility
Implementation Engineering Team Lead
Leading the team of 7 engineers - Introduction of an open feedback culture, team Kanban board, retrospectives and analytics delivery model in the Implementation Engineering team. Launch of the Implementation Engineering product line and product catalogue. Standardisation of scopes, deliverables, processes and documentation across the product line. Product management: Rebranding of a privacy tool solution - narrative, roadmap and go-to-market plan design. Identity resolution - roadmap and go-to-market plan design and execution. Strategic sparring within analytics and privacy for 4 out of 10 Nordic s largest eCommerce brands and world s leading pharma client withing EU and US privacy laws. Mapping and improvement of a shared process and artefacts between sales and delivery parties. Strategic sparring for GA4 360 accounts. Mapping and automation of business processes. Rising awareness within the Cloud and Data Science team of impact of the AI Act on ML models built internally to meet the new standards.
Advisory Group Member
Marketing Analytics Specialist, Advanced Analytics
Application Business Owner of Adobe Analytics. Data Capture Programme contribution: - Lawful identification in guest checkout ( 28 projected global online customer identification) Consulting the Advanced Analytics team on application of web analytics data in predictive analytics, CLV, RFM and hyper-segmentation. Content reporting framework (from technical DL implementation to data visualisation): - Website content audit of product listing pages and editorial pages - Rollout of the global process of content grouping within the websites data layer - Weekly graphical report of monetary value assigned to the home pages - Weekly eCommerce performance dashboard - Weekly content performance dashboard - Weekly email performance dashboard - Marketing cycle reporting dashboard ITP activities: - Internal coordination of Tealium iQ to Tealium EventStream migration - Leading the talks with tech vendors on ITP solution roadmaps - Leading internal (global and local) communication on the impact of ITP on 1st party cookies - Supporting vendor selection process for CDP and ESP. Data quality and portability: - Global DL content parameters: page content name, page content type, page content group, page content geo, page content ID on SFCC and SFRA - Global DL parameters: product collection, category and subcategory architecture - Physical store information surfacing - Detection of bots and crawlers on TMS-level to prevent payment per crawl - Consolidation of event tracking across SFCC and Sitecore - Fix of shopping funnel misattribution - consolidation of product data under a Master Product ID Tag management support: - Tech review of tags - Documentation and clean-up activities Team building activities: - Recruiting of a Technical Implementation Specialist and Web Analysts - Influence over privacy and tech profiles selection
