Joel K.
Conversion Copywriter and CRO Consultant
Conversion. Credibility. Calm Dad. AI tinkerer.
About Joel K.
I help brands with their conversion and customer proof, from GTM strategy and conversion copywriting to building customer story flywheels. Before this season... I built and ran a 7-figure business (Case Study Buddy) with an incredible partner and amazing team that served over 350 companies, including some of the largest brands on the planet (like HubSpot, Zoom, Shopify, and Loom.) That experience taught me a lot about business, social proof, and myself. And before *that*, I consulted to brands like HubSpot, Scott's Cheap Flights (now: Going), Benevity, and more on conversion and positioning. I helped them dial in their messaging and drive more revenue by leading them through the entire process of research, analysis, strategy setting, creation, deployment, and refinement. Ultimately, my work has directly contributed to tens (if not hundreds) of millions in added revenue.
Skills & Expertise
Career Journey
Author & Host
I publish the Calm Dads newsletter and podcast where I m curating conversations and evidence-based insight from experts and imperfect Dads on how to be the positive, proactive, and present parent you want to be. Less here s how to change a diaper, more here s how to build a stronger, healthier relationship with your kids, your family, and yourself.
Co-Founder
Save 500 when you do your next customer stories: https://www.testimonialhero.com/testimonial-hero-joel-klettke ACQUIRED: In March 2024, CSB was acquired by Testimonial Hero. I d love to make an intro or chat with you if you re exploring customer stories 2,000 B2B case studies delivered and counting At Case Study Buddy, we help mid-market to Enterprise B2B brands turn every customer success story into a campaign s worth of written and/or video assets by handling all of the heavy lifting it takes to get case studies done. We re a full team of writers, interviewers, videographers, designers, project managers, and more, all dedicated to solving the challenges creating case studies presents and making the process as easy as possible. See for yourself: https://casestudybuddy.com
Conversion Copywriter and CRO Consultant
As a conversion copywriter (primarily to SaaS and B2Bs), I help businesses like yours turn more leads into paying customers by getting into their heads. A cross-section of my previous and current client list includes HubSpot, WP Engine, Deputy, Benevity, Scott s Cheap Flights, ReadMe.io, InsightSquared, Vena Solutions, Clockspot, Armor.com, Genius Link, Siege Media, Traffic Think Tank, and more. I write and audit websites, landing pages, ads, email series, and in-app experiences, and I help clients develop the conversion strategy behind them. My process (because other copywriters don t actually have one) always begins with research - because I don t believe you should pay me to guess. I know how to get the intel you need to improve conversions, and I can help you create surveys, conduct interviews and turn data into actionable insight. I ve combined forces with Founders, VPs, affiliates, marketing departments, sales teams, UX designers, SEOs, developers, and every now and then the C-suite brings me in to make them look good with the board. If you want a copywriter who brings you ROI and not excuses, let s get introduced.
